THE ONLINE AHAA MEDIA UNIVERSITY IS BACK IN SESSION!

2007/08 SCHEDULE
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The Online AHAA Media University Powered by Terra is back in session and better than ever.

AHAA will conduct training on media math and industry data including: Nielsen, MRI, Comscore, Arbitron, Simmons and Scarborough. These are not sales presentations but real training courses so make sure you register today.

With AHAA's Media University online you can attend sessions without leaving your office. This saves your valuable time for applying the new skills you learn in these sessions on behalf of your clients.

Each one hour session is interactive, providing participants with the opportunity to see the presenter, view all presentations and ask questions, all in real time.

2007/08 MEDIA UNIVERSITY UPCOMING SCHEDULE:

Just the Facts:

• All sessions will take place from 1:00 - 2:00 p.m. EST
  (10:00 a.m. PST).
• All workshops are $40 per person, per session
• Only AHAA member agencies personnel can register for the Media University sessions.
• All dates and times are subject to change.
• If you register and attend all the sessions you will receive a certificate of attendance.
  

SESSION OUTLINES

Nielsen Session - October 23
Presenter: Doug Darfiled

• Definitions
                    What is Hispanic Audience Measurement?
                    Language Definition
  
• National Measurement
                   Sample Design
                   Products
  
• Local Measurement
                  Markets
                  Methodologies
                  Products
  
• The Future
                  National
                  Local
  
• New Data Sources
                  Marketing Panel
                  Data Fusion
  
• Q&A

MRI Session - November 6
Presenter: Susan Nuñez

• Survey of the American Consumer
  • Who is the American Consumer?
  • What do they buy?
  • How do they think?
  • How do we reach them?

• MRI National Study - One Source, Complete Market Data
  • Methodology & Design
  • Quality vs. Quantity
  • Benefits

• MRI Psychographics
  • Segmentations
    • Proprietary
    • 3rd Party

• MRI Market Solutions
  • Taking your syndicated data further and making it actionable for your client

• New Ventures
  • Fusion Databases

• Moving Forward
  • Opportunities for Partnerships

Comscore Session - December 4
Presenter: Jack Flanagan

• Overview of the online Hispanic population
• Demographic overview
• Intensity of usage
• Site visitation
• Strengths/Weaknesses vs. US General Market

Arbitron Session - December 18
Presenter: Stacie de Armas

Hispanic Radio in a PPM World

The change from diaries to the electronic measurement delivered by Arbitron's PPM system also changes the way we need to look at and use ratings. This presentation will discuss how buying and selling changes in a PPM world, including a look at:

• the strength of Spanish-language radio
• the new importance of TSL and Turnover
• the transition from CPDP to CPMP
• the use of schedules to recoup GRPs

Simmons Session - January 15
Presenter: Maria Rivera

• What is Simmons' National Hispanic Consumer Survey (NHCS)?
• NHCS Hispanic Methodology and Design
• Unique Benefits of Simmons's Hispanic Design
• Key Categories and Brands Measured in the NHCS
• Simmons' Special Offering of “Hispanic-only” data
• The Importance of Segmentation – Multiple Methods of Targeting the Hispanic Consumer
• Simmons' Portfolio of Hispanic Marketing and Media Solutions and Applications
• Q & A

Scarborough Session - January 22
Presenter: Stacie de Armas

• Using Scarborough to create an Hispanic Strategy
• Gain More Bang for Your Buck By Using Qualitative Research
• Qualitative research that focuses on Hispanic consumers' lifestyles, shopping and media habits can help you understand, target and reach customers more effectively. This presentation will demonstrate how Scarborough Research can:
  • enhance your media buy
  • develop your outreach strategies
  • make more educated decisions
  • make deeper, highly targeted buys

REGISTRATION INFORMATION

To register, please click here.

If you have any questions, please contact AHAA Headquarters at 703-610-9014.