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AHAA Board Member: Stacie M. de Armas

Stacie is Vice President Strategic Initiatives & Consumer Engagement and a Public Affairs Leader within Nielsen’s Diversity & Inclusion practice. As a subject matter expert for the U.S. Hispanic market, she works to elevate the understanding of the power and contributions of the Hispanic consumer by turning data into insights and stories. 

Stacie also works to increase Nielsen’s brand awareness with multicultural organizations, leaders and consumers – elevating the understanding of Nielsen’s measurement practice.


de Armas joined Nielsen in 1998. She has previously served as vice president of community alliances, vice president of multicultural advocacy and marketing, and director of Hispanic marketing.

As a thought leader with more than 20 years of experience in diversity marketing, communications, media and consumer survey research she has been an integral part of Nielsen’s multicultural market expansion and success. 


Stacie sits on advisory boards of the Association of National Advertisers AIMM initiative.

Of Cuban descent, Stacie resides in Los Angeles, CA.