PAST EVENTS: 2015
Hector Orci, Co-founder and Chairman, Orci
Date: December 4th
Friday Chats Goes Chair to Chair
As we continue to celebrate our 20th anniversary, join us for this unique Friday Chat where current AHAA chair Linda Lane Gonzalez will interview AHAA's first chair Hector Orci, Chairman of Orci, minority-owned Hispanic advertising agencies in the U.S. Hear how Hector has helped lead and advocate for Hispanic marketers to grow the pie of untapped opportunity that became the thriving Hispanic marketing industry of today.
Alain Groenendaal, President and CEO, Grey Latin America
Date: October 2
Half French, half Dutch, born in New York, raised in Canada, married to a Puerto Rican and a lover of Latin culture, Alain began his advertising career at Leo Burnett, where he started in account management in the Chilean office in 1984. He joined Grey Group in 2008 as President of Wing, the agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, and in 2012 was promoted to President and CEO of GREY Latin America. There, he oversees a network of 13 agencies within the region serving key multinational and local clients such as Procter & Gamble, HSBC, GlaxoSmithKline, Heineken, Coca Cola, Tigo Telecom, Walmart and Grupo Falabella, to name just a few. Under his leadership, Grey ranked as Latin America’s second most creative network at the 2015 Cannes Lions Festival, winning a total of 29 Lions. In 2014 Grey received 27 regional Effies across Latin America. Prior to joining Grey, Alain was General Manager of La Comunidad, one of the most successful and highly awarded creative agencies in the U.S. Hispanic market. During his three years there the agency doubled in size, winning and expanding relationships with clients such as Remy Martin, Best Buy, Miller Beer and Sony Electronics, and was named Adweek/Marketing & Media Agency of the Year. Alain joined Grey Group in 2008 as President of Wing, the agency focused on the intersection of the U.S. Hispanic, Latin American and general markets. In 2012 he was promoted to President and CEO of GREY Latin America, where he oversees a network of 13 agencies within the region.
Ernest Bromley, Chairman & CEO, Bromley
Date: September 11
Ernest Bromley has been a trailblazer in building Bromley to be the leading Hispanic marketing communications company, empowering clients such as General Mills, Coors Light, Genentech, NBA, and Western Union in the changing American marketplace. Mr. Bromley came to the U.S. as a young man, after growing up in Mexico City with a Canadian father and a Puerto Rican mother. In 1981, he started one of the early U.S. Hispanic shops, Sosa & Associates, with Lionel Sosa. By 1994, the agency was Sosa, Bromley, Aguilar, Noble & Associates, and after several more partners and mergers, it morphed into Bromley Communications in 2000. After 34 years, he is retiring from agency business, closing Bromley, and will pursue a Ph.D. in consumer behavior. His work is currently featured as part of the permanent exhibition American Enterprise at the Smithsonian’s National Museum of American History. An active community and civic leader, Mr. Bromley currently serves on the American Association of Advertising Agencies’ Southern Board of Governors and is Chairman of the AAAA’s South Texas Council. He is a board member and Treasurer of the National Association of Latino Arts & Culture (NALAC), Co-Chair of the Nielsen Hispanic Advisory Council, Boy Scouts National Hispanic Advisory Council, Chair of the Alameda Theater, Inc., and the University of Texas at San Antonio - School of Business Advisory Council. Bromley is also a board member for the San Antonio Symphony.
Danielle Gonzales, EVP Managing Director, Starcom Worldwide
Date: June 5th
As Executive Vice President/Managing Director, Danielle is a pioneer in "total market" and data driven marketing. For 15 years, Danielle oversaw Tapestry, the largest multicultural media company in the US (a division of SMG), and was responsible for more than 20% of Hispanic media buys in the country. Currently, she leads one of the most prominent data driven marketers for Starcom, Kraft Foods. Her team and partners at Kraft have created a data vision and innovation roadmap that has yielded millions in value creation. “We are using data to enable effective marketing and fuel human experiences.” Danielle’s last 18 months have been focused on digital innovation, leveraging Kraft’s first party data and rethinking levers contributing to ROI. Danielle seeks to inspire herself and others to be compassionate and innovative leaders for the sake of radically changing the industry. Danielle serves on the board of AHAA (Association for Hispanic Advertising Agencies) and Starcom's Managing Board.
Luis Miguel Messianu, President & Chief Creative Officer of Alma
Date: March 6th
Luis Miguel Messianu is one of the most decorated creative directors in the U.S. He is founder, president and Chief Creative Officer of Alma, currently the sixth largest Hispanic advertising agency, and also Ad Age’s Multicultural Agency of the Year for two years consecutively. His genre-bending work has earned him numerous distinctions, including the American Advertising Federation’s Silver Medal (2013), Diversity Trendsetter (2013), and “Most Influential Leader in U.S. Hispanic Advertising” over the last 20 years at the Internationalist’s Latin American 100 Event (2012). A distinguished member of the FIAP Hall of Fame and founder of the Círculo Creativo del Mercado Latino, he has presided over many distinguished juries, including USH Idea Awards, FIAP, Wave Festival, and Art Directors Club Awards, the first time a Hispanic held the jury presidency. His constant search for creativity and innovation has landed Alma numerous awards including this year’s two Silver Lions at Cannes, Adweek’s Project Issac Award for Innovation, an Effie and Mosaic Awards Agency of the Year.
Alex Lopez Negrete, president of Lopez Negrete Communications
Date: February 6th
Since co-founding his agency in 1985, Alex has steered the firm with a passion and vision for Hispanic marketing that has led it to become one of the country’s most influential Hispanic marketing agencies. Over the years the agency has continued to grow, with 2011 capitalized billings at $191 million and nearly 200 employees. In 2012, after 27 years and countless awards, Alex stepped down as chief creative officer in order to focus on his role as company president and CEO, in which he is intricately involved in providing strategic counsel and creative direction to all of the agency’s clients.