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AHAA Insights

To reach Hispanic consumers, it is critical that your messages and strategies are relevant to your audience and address any cultural barriers and nuances. That’s why it is important to be armed with the right information and the latest research.

As part of AHAA’s thought leadership initiatives, AHAA Insights is the premier multicultural webinars series that releases AHAA’s newest studies to the industry-at-large. Held approximately four times a year, these one-hour sessions feature best-in-class strategies and impactful research designed to help business leaders understand and connect meaningfully with the powerful Hispanic market.

 


 

Upcoming webinar:

Details coming soon!


Past Events:


Behind-the-Scenes with Nielsen: What Their Latest Study Means for Marketers

September 27th, 2016

AHAA kicks off the Fall with a deep dive at Nielsen's new report "From the ballot box to the grocery store," which details how Latinos' shifting demographics - younger, better educated and more affluent - are changing the way marketers capture their $1.3 trillion buying power. You'll come away from this webinar with the latest stats, insights and case studies, but also with a new understanding of what it means to be "ambicultural" and how you can harness these nuances to grow your business. It is this segment that will hold the most sway in the upcoming election. 

Moderator: Gabriela Alcantara-Diaz, AHAA Education Chair and President, Semilla AD
Speaker: Stacie de Armas, VP, Strategic Initiatives & Consumer Engagement, Nielsen


Watch Presentation (Webex)
View Report (Nielsen Website)


Past Events:

2015
2014

2013

For webinars 2012 and older, please email info@ahaa.org.