Text/HTML

AHAA Insights 2015


Delivering Total Market Growth with Hispanic Dedicated Strategy

(Members log-in required)

November 17th, 2015 

Go behind the data to see how automotive and financial service companies build bottom-line revenue with their Hispanic marketing:
How is Hispanic allocation driving growth in these sectors? 
How do shifts in ad spending impact revenue growth? 
How does this growth compare to other categories?
What can marketers learn from this data to apply to their own strategies?

Moderator: Gabriela Alcantara-Diaz, AHAA Education Chair and President, Semilla AD

Presented by AHAA Research Committee: 
Carlos Santiago, Chief Strategist, Santiago Solutions Group 
Nancy Tellet, Brand & Consumer Navigator and former SVP, Research and Consumer Insights, Viacom




Hispanic Ad Spend Category Round-Up: Six Categories in 60 Minutes

September 30th, 2015

Do you have an hour? How about 10 minutes? In this webinar, AHAA will present the results of its 2015 Hispanic Ad Allocation Report across thepharmaceutical, restaurant, home repair/furnishing, appliance/electronics, apparel, and entertainment/mobile/tech categories. You’ll learn how levels ofHispanic media investment have changed in the last five years and which parent companies are leading their categories. Tune in for the categories that interest you most, or stay for the whole webinar to leverage this information to gain new business and boost existing business for your clients!


Moderator: Gaby Alcantara-Diaz, AHAA Education Chair and President, Semilla AD, Inc.

Presenters: 

Nancy Tellet, Brand & Consumer Navigator and former SVP, Research and Consumer Insights, Viacom
Carlos Santiago, AHAA Research Chair and Chief Strategist, Santiago Solutions Group 

Download Presentation (PDF)
Watch Presentation (Webex)


New Report on Consumer Packaged Goods (CPG) and Retail Webinar

July 14th, 2015

AHAA presents a new Insights Report on Consumer Packaged Goods (CPG) and CPG-driven retail companies.  

Some of the companies featured in this new study include: P&G, L’Oreal, Mars, Wal-Mart, Anheuser-Busch, SABMiller, Pepsico, Hershey, Target, General Mills, Walgreens, Church & Dwight, General Mills, Kraft Foods, Kellogg, Clorox, Target, Walgreens,  Kimberly-Clark, Diageo, Publix, Unilever and many more. 

If you work with any of these companies and their associated brands, you and your clients should definitely attend this webinar. Please extend an invitation to your clients. 

Moderator: Gaby Alcantara-Diaz, AHAA Education Chair and President, Semilla AD, Inc.

Presenter: Carlos Santiago, AHAA Research Chair and Chief Strategist, Santiago Solutions Group

 

Download Presentation (PDF)
Watch Presentation (Webex)
For the full dataset presentation click here (members only, log in required)