AHAA University is our exclusive webinar series provided as a benefit to our members. Moderated by AHAA Education Chair Gabriela Alcántara-Diaz, president of Semilla AD, Inc., our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to AHAA’s groundbreaking research, but AHAA University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.
Hot Topics in Public Relations for 2017 (Members Only)
Tuesday, February 21, 2017 at 2:00 p.m. E.T.
Technology and the explosion of digital platforms has changed the face of public relations and the way brands engage with consumers, particularly in the Hispanic market. We have a powerhouse panel of PR and social media experts from Boden,
d expósito & partners, Orcí and República who will provide us with insights and predictions for what is trending in this dynamic space for 2017 and beyond.
• Natalie Asorey, Head of Social Media, Boden
• Michelle Maldonado, Director of Public Relations, d expósito & partners
• Byron Beach, Digital Social Strategy, Orcí
• Lourdes Mateo de Acosta, SVP, Communications, República
AHAA-U On Demand:
Encouraging Marketers to Play the Long Course
According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This AHAA-U On Demand webinar webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.
Speaker: Deanie Elsner, former CMO, Kraft
For webinars 2012 and older, please email email@example.com.