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AHAA University


AHAA University is our exclusive webinar series provided as a benefit to our members. Moderated by AHAA Education Chair Gabriela Alcántara-Diaz, president of Semilla AD, Inc., our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to AHAA’s groundbreaking research, but AHAA University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.

 


Upcoming Webinars:


The Best of Cannes: How master storytellers connect with audiences & win big! (Members Only)

Tuesday, September 19 at 2:00 p.m. EDT

 

AHAA is bringing together some of the best agency storytellers who won big at Cannes! You'll learn from the creative powerhouses from Alma, Dieste and wing - how they brought award-winning campaigns to life from the right consumer insights that aligned with their brand's personality, how they sold their concepts to the client, how their story was amplified through other marketing vehicles (PR, social media, promotions, events, etc.), and when was the moment they knew they had something special! Perhaps this webinar will inspire your work, give you tips on the application process, and help more Hispanic specialists continue to be recognized for their work!

Moderator:
Aldo Quevedo, principal/creative director, Richards/Lerma

Speakers:
Alvar Suñol, co-president and chief creative officer, Alma
Raul Mendez, creative director, Dieste
Pepe Aguilar, chief creative officer, wing



 

AHAA-U On Demand:

 


 

 

Encouraging Marketers to Play the Long Course

According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This AHAA-U On Demand webinar webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.

Speaker: Deanie Elsner, former CMO, Kraft


 

 


 

Past Events:

2017
2016
2015

2014

2013

For webinars 2012 and older, please email info@ahaa.org.


Cross-Platform Measurement in the Evolving Landscape (Members Only)