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For a few short days, June 12-14, today’s hottest brands and multicultural marketing leaders will join in Chicago to share their insights, successes, challenges, passions and best practices at AHAA’s Next Generation Marketing Conference. From hands-on workshops to seminars led by some of the top brands in the industry – AHAA’s Annual Conference is the premier conference in multicultural marketing.

Javier Delgado-Granados, Group Director - Multicultural Marketing, The Coca-Cola Company
Javier has 20 years of experience in marketing retail and packaged goods targeted at multicultural audiences. He has a track record of successfully developing marketing, advertising and promotional strategies. Prior to joining The Coca-Cola Company, Javier held the role of Director of Marketing and Advertising at Walmart, driving consumer programs focused on Multicultural consumers for the Walmart US operations. Javier was the Marketing Manager at Dr Pepper Snapple Group where he was responsible for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. He is a veteran of the Hispanic advertising and communications industry having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste, Harmel, & Partners.

Matthew Krepsik, Global Head of MROI Products, Nielsen
Matt is responsible for developing and evolving Nielsen’s ROI products to deliver performance measurement solutions for Advertisers, Publishers and Agencies. With over fifteen years of experience in economics, advertising and consumer research he has worked with a broad range of industries and government organizations to bring foresight on consumer demand to the forefront of strategy and decision making. Matt has led many of Nielsen’s high level engagements advising clients across Asia-Pacific, Europe and North America on driving growth and improving ROI. Mr. Krepsik is a consistent contributor to Nielsen’s thought leadership, a regular speaker at conferences and commentator in the press appearing on CNBC and contribution to articles in the Financial Times and Wall Street Journal.

Alvaro Luque, President, Avocados From Mexico
Alvaro and his team have positioned AFM as a leading company in the fresh segment of the U.S. As a pioneer in promotional, media and digital programs, Luque’s mission is to focus on engaging audiences in the general market, Hispanic market, food service and retail categories with customized strategies, programs and tactics to address the unique needs of each of these segments. Alvaro has accomplished a highly successful and diverse career with over 23 years of experience in marketing and general management for packaged consumer goods and produce in both Latin America and the United States. Before joining AFM, Alvaro joined Maseca Group and developed a successful career of 15 years in multiple countries where he held key positions as Marketing Director for Central America, Vice President of Marketing for Venezuela and Director of Marketing for Gruma Latin America.

Luis Martinez, Director of Digital Marketing, Denny's
Luis brings years of media and digital marketing experience from his time at Walmart, Sprint, and Denny's, where he currently leads Digital Marketing and Hispanic Marketing initiatives.  A graduate of Harvard with a degree in History, Luis has served in marketing roles for several start-ups including CPGlink,, and netBlazr.  Luis currently sits on the customer advisory board of digital marketing companies NinthDecimal, Yext, and SpotX and is a member of the ANA Multicultural Marketing, Integrated Marketing, and Digital Marketing committees.



Jorge Narvaez, Digital Influencer, RealityChangers 
Jorge is a first-generation graduate of high school and college, with a degree from the University of California San Diego with a focus in ethnic studies, visual arts, international migration studies and literature. However, just before graduation, on Jorge's RealityChangers channel a cover of Edward Sharpe & The Magnetic Zeros’ song “Home”, sung by he and his daughter went viral. Within days millions of people around the world took notice. The video’s viral success caught the attention of Ryan Seacrest, Ellen DeGeneres, The Huffington Post, CNN, Time Magazine, America’s got Talent and many more. Through successful management, collaboration and high impact partnerships, his channel and its content grew and evolved and the fan base exploded. The channel now features new content each week for its 620,000+ subscribers, securing a loyal and engaged fan base. 

Keith Reinhard, Chairman Emeritus, DDB Worldwide
Keith is one of the few agency leaders to rise through the creative side of the business. Over the years, his agency has been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Philips Electronics, Diesel Jeans and many others. In 1986, Keith was one of the architects of the advertising industry’s first and only three-way merger, creating Omnicom, which ranks as one of the world’s largest advertising and marketing services holding company. Concurrent with Omnicom’s creation, Keith accomplished the successful merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide, which he led as Chairman and CEO for 16 years. A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.

Lance Rios, Founder, Being Latino
Lance is a 33-year-old Puerto Rican Cleveland native and founder of social media marketing company, Being Latino. In 2009, Rios started the Facebook page ‘Being Latino’ as a passion project, which became the base of the company he created in 2012. With more than 12 million social media followers, reaching more than 300 million uniques monthly and an influencer network the reaches more than 50 million a month, Being Latino has become a premiere partner for brands looking to target U.S. Hispanic consumers through influencer and social media marketing.


Juan Ruiz, Director of Hispanic Insights, Mintel
Juan has over 14 years of experience analysing the U.S. Hispanic and Latin American markets. At Mintel Juan’s responsibilities include developing Hispanic reports for the Multicultural library as well as helping internal and external clients to understand the growing Hispanic market in the context of their categories. Prior to joining Mintel, Juan was Research Director at C+R Research’s Hispanic practice – LatinoEyes. Earlier in his career, he held research positions at Synovate Diversity and Synovate Latin America as well as marketing positions at Cerveceria Boliviana Nacional in La Paz, Bolivia. Juan received his undergraduate degree in business administration and economics from Gabriela Mistral University in Santiago, Chile and his MBA from the University of Miami.

Rene Sanchez, V.P., Client Strategy and Insights, Culturati
Rene leads the strategic direction of Culturati’s consulting services, bringing over 15 years of multicultural experience in business development, marketing strategy and planning, as well as in consumer, shopper and market insights. Rene’s rich background in sales & marketing, combined with years of experience working on both the agency and client-side, allows him to be instrumental in developing smart strategic marketing campaigns that build brand affinity. For this project, Rene’s experience will be leveraged primarily during the analysis phase to develop actionable recommendations regarding segment targeting and marketing/messaging strategy.

Vanessa Strain, Vice President, Multicultural Growth & Strategy, Nielsen
A leader within Nielsen since 1992, Vanessa brings to this position experience from multiple business areas and knowledge of Nielsen’s reach across the marketplace. She focuses on developing foresights from understanding the dynamics of the multicultural marketplace conditions and what clients can do to appeal to this growing multicultural segment maximizing opportunities and minimizing risks. She plays a pivotal role in evolving the approach to Multicultural Marketing strategies and consumer insights to CPG clients and retail organizations.