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For a few short days, June 12-14, today’s hottest brands and multicultural marketing leaders will join in Chicago to share their insights, successes, challenges, passions and best practices at AHAA’s Next Generation Marketing Conference. From hands-on workshops to seminars led by some of the top brands in the industry – AHAA’s Annual Conference is the premier conference in multicultural marketing.

Javier Delgado-Granados, Group Director - Multicultural Marketing, The Coca-Cola Company
Javier has 20 years of experience in marketing retail and packaged goods targeted at multicultural audiences. He has a track record of successfully developing marketing, advertising and promotional strategies. Prior to joining The Coca-Cola Company, Javier held the role of Director of Marketing and Advertising at Walmart, driving consumer programs focused on Multicultural consumers for the Walmart US operations. Javier was the Marketing Manager at Dr Pepper Snapple Group where he was responsible for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. He is a veteran of the Hispanic advertising and communications industry having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste, Harmel, & Partners.

Matthew Krepsik, Global Head of MROI Products, Nielsen
Matt is responsible for developing and evolving Nielsen’s ROI products to deliver performance measurement solutions for Advertisers, Publishers and Agencies. With over fifteen years of experience in economics, advertising and consumer research he has worked with a broad range of industries and government organizations to bring foresight on consumer demand to the forefront of strategy and decision making. Matt has led many of Nielsen’s high level engagements advising clients across Asia-Pacific, Europe and North America on driving growth and improving ROI. Mr. Krepsik is a consistent contributor to Nielsen’s thought leadership, a regular speaker at conferences and commentator in the press appearing on CNBC and contribution to articles in the Financial Times and Wall Street Journal.

Alvaro Luque, President, Avocados From Mexico
Alvaro and his team have positioned AFM as a leading company in the fresh segment of the U.S. As a pioneer in promotional, media and digital programs, Luque’s mission is to focus on engaging audiences in the general market, Hispanic market, food service and retail categories with customized strategies, programs and tactics to address the unique needs of each of these segments. Alvaro has accomplished a highly successful and diverse career with over 23 years of experience in marketing and general management for packaged consumer goods and produce in both Latin America and the United States. Before joining AFM, Alvaro joined Maseca Group and developed a successful career of 15 years in multiple countries where he held key positions as Marketing Director for Central America, Vice President of Marketing for Venezuela and Director of Marketing for Gruma Latin America.