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SPEAKERS

For a few short days, June 12-14, today’s hottest brands and multicultural marketing leaders will join in Chicago to share their insights, successes, challenges, passions and best practices at AHAA’s Next Generation Marketing Conference. From hands-on workshops to seminars led by some of the top brands in the industry – AHAA’s Annual Conference is the premier conference in multicultural marketing.




Sandra Alfaro, Managing Director, Wing
Sandra has dedicated her 20-year career to multicultural marketing, primarily focusing on the U.S. Hispanic market. She began her career at Saatchi & Saatchi’s Conill Advertising. Later, at The Vidal Partnership (TVP), Sandra spent over a decade building a best-in-class account management department of more than 40 professionals, reaching the role of Managing Partner. In 2005, Sandra was recognized by Advertising Age in their Women to Watch profile, the youngest recipient to receive the honor at the time. Prior to joining Wing, Sandra co-led the brand leadership department at Lopez Negrete Communications. Sandra earned her MBA in marketing and management from NYU’s Stern School of Business and her BSBA in international business from The American University.


Luis Balaguer, Founder of Raze and CEO, LatinWE
Luis, along with Emiliano Calemzuk and Sofia Vergara, founded Raze in 2016, a digital media company dedicated to producing “Latincentered” content including scripted and unscripted formats on multiple platforms. Luis is also founder and CEO of Latin World Entertainment (LatinWE), the premier Hispanic talent management company in the United States that evolved into a leading entertainment platform that successfully produces content, while developing talent into well-established brands. Luis has been recognized by New York Times and Forbes as an evangelist of Hispanic talent, and was voted one of the “25 Most Powerful and Influential Hispanics” by Hispanic Magazine.




Margie Bravo, Multicultural COE, Nestle USA
A bicultural, bilingual marketing executive with more than 18 years of experience across Mexico and the U.S., driving strong business recommendations to accelerate growth with multicultural consumers. Margie started her career at P&G Mexico City working for Pampers. After she joined Nestle Mexico where she held different brand manager positions across different categories. She managed Nestle Mexico’s largest brand NIDO. In 2006, she relocated to the U.S. to lead Nestle Hispanic Heritage Brands such as Nescafe, La Lechera, Nido & Abuelita. In the last three years she led the creation of a Multicultural Center of Excellence for Nestle USA with the single objective to accelerate the growth across all brands.




Miguel Cervantes, Actor (Theater/Broadway)
Miguel grew up in Dallas, TX and received a BFA from Emerson College in Boston. Before opening the Chicago production of Hamilton he was a member of the Broadway company of Hamilton. Past credits include Broadway: If/Then, American Idiot, & 25th Annual Putnam County Spelling Bee. Off Broadway Angel Obregon Jr. in GIANT at The Dallas Theater Center and Public Theater. TV: Madame Secretary, Person of Interest, Brain Dead, Blacklist, Royal Pains. He currently plays Alexander Hamilton in the Chicago production of Hamilton playing at the Private Bank Theater.He also plays the role of husband to the best wife in the world, Kelly, and dad to Jackson and Adelaide.




Gonzalo Del Fa, President, GroupM Multicultural
Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Maxus, MEC, Mediacom, Metavision, Mindshare and Team Arrow. Under Gonzalo’s leadership, GroupM Multicultural handles $1B in billings from clients such as Nestle, Unilever, Anheuser Busch, Target, L’Oréal, General Mills, Church & Dwight, IKEA, Kimberly Clark and Bayer. Gonzalo first joined the GroupM family in 2003 as managing director of MEC Argentina. In 2006, he moved to New York to launch MEC Bravo and in 2010 he was instrumental in combining all the agencies under the GroupM Multicultural banner. In 2014 Gonzalo was awarded Media Maven of the Year and in 2016 he was nominated for the Crain’s Visionary Award. Gonzalo started his professional career at American Express Argentina and he also worked for BBVA, Hachette Filipacchi and Editorial Televisa.


Javier Delgado-Granados, Group Director - Multicultural Marketing, The Coca-Cola Company
Javier has 20 years of experience in marketing retail and packaged goods targeted at multicultural audiences. He has a track record of successfully developing marketing, advertising and promotional strategies. Prior to joining The Coca-Cola Company, Javier held the role of Director of Marketing and Advertising at Walmart, driving consumer programs focused on Multicultural consumers for the Walmart US operations. Javier was the Marketing Manager at Dr Pepper Snapple Group where he was responsible for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. He is a veteran of the Hispanic advertising and communications industry having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste, Harmel, & Partners.


Laura Desmond, Senior Advisor, Uptake Technologies and former CEO of Starcom Mediavest Group
Laura is a highly regarded industry game changer, a true innovator and the lead architect in reinventing and building the media agency of the future. Laura was chief revenue officer of Publicis Groupe and Chief Executive Officer of Starcom Mediavest Group, the #1 media agency brand globally for 5 straight years under her leadership. She worked with some of the biggest and most successful marketers worldwide, including Samsung, Coca-Cola, Visa and a host of emerging online consumer brands such as Twitter, Airbnb and Spotify. Laura is currently Senior Advisor at Uptake Technologies, a fast growing data and predictive analytics company based in Chicago. Laura is responsible for advising on business and brand strategy, marketing & communications. Laura is a past chair of the Advertising Council, and also serves on the board of directors of Adobe Systems and Syniverse Technologies.



Catharine Hays, Executive Director, The Wharton Future of Advertising Program
Catharine is the founding Executive Director of the Wharton Future of Advertising (WFoA) Program, joining forces with Professor Jerry Wind in early 2008 to establish and develop the Program in Wharton’s think tank, The SEI Center for Advanced Studies in Management. She is co-author of Beyond Advertising: Creating Value through All Customer Touchpoints (Wiley, 2016), hosts the “Marketing Matters” CMO Spotlight radio show on Wharton’s Business Radio Sirius XM 111. Catharine currently serves on the Effies Worldwide Board of Directors, the Turner Ad Labs Advisory Board, and the Olson Zaltman Associates Board of Advisors. Catharine earned an MBA in marketing from the Wharton School and an MA in International Studies from the University of Pennsylvania as a Lauder Institute Fellow, and a Bachelor of Science in Foreign Service from Georgetown University’s School of Foreign Service.



Andrew Herrera, Founder, Remezcla
Andrew started Remezcla with a group of friends in his Brooklyn apartment after they saw a need to tell stories about Latin culture that weren’t being covered or supported by traditional media. Soon, it grew into a grassroots movement that would document and celebrate emerging Latin culture through content and events in major cities throughout the U.S. and Latin America. Remezcla is the only successful independent Latino media company started by Latino creatives, and is widely recognized as a thought leader around Latino Millennial lifestyle and cultural trends. This work has been recognized with multiple marketing awards, including an ANA Reggie Award, Event Marketer Ex Award, and Biz Bash Award.



Matthew Krepsik, Global Head of MROI Products, Nielsen
Matt is responsible for developing and evolving Nielsen’s ROI products to deliver performance measurement solutions for Advertisers, Publishers and Agencies. With over fifteen years of experience in economics, advertising and consumer research he has worked with a broad range of industries and government organizations to bring foresight on consumer demand to the forefront of strategy and decision making. Matt has led many of Nielsen’s high level engagements advising clients across Asia-Pacific, Europe and North America on driving growth and improving ROI. Mr. Krepsik is a consistent contributor to Nielsen’s thought leadership, a regular speaker at conferences and commentator in the press appearing on CNBC and contribution to articles in the Financial Times and Wall Street Journal.



Juan Carlos López, Senior Political Anchor, CNN en Español
López has collaborated as a reporter for CNN since 1993. He anchors Directo USA, a daily show. Directo USA covers the headlines generating the most interest in the U.S., with in-depth interviews and analysis on how they will affect viewers throughout the Americas. In addition, López anchors Choque de Opiniones, a weekend show. This show is based on dynamic discussions with VIP weekly guests that are both informative and interesting. Since joining CNN en Español full time in 2000, López has covered important stories from the September 11th terrorist attacks in New York to the visit of President Barack Obama to Latin America as part of the White House travel pool. López leads CNN en Español’s on-air political coverage with Voto Latino 2012, a campaign that covers the road to the general U.S. Presidential elections in November 2012. Also, Juan Carlos Lopez, was part of the panelist on the first Democratic Presidential Debate in October 2015, on the way to the 2016 Primaries Elections.


Alex López Negrete President/CEO, Lopez Negrete Communications, Inc
Since co-founding Lopez Negrete Communications, Inc., in 1985, Alex’s passion and vision have led the company to become one of the country’s most influential Hispanicmarketing agencies. In his role as company president and CEO, Alex is intricately involved in providing invaluable strategic counsel and creative direction to agency clients. Alex credits the agency’s success to its team of multicultural, multinational communications professionals. The Lopez Negrete client roster includes Walmart Stores, Inc., Bank of America, SAMSUNG Telecommunications America, NBCUniversal Motion Pictures Group, NBCU Entertainment, Fiat Chrysler Automobiles, Feld Entertainment,the Recreational Boating and Fishing Foundation, MassMutual Financial Group, Phillips 66 and Southern California Edison.

 


Marco López, Co-founder and President, elemento L2
Prior to elemento L2, Marco joined Relay in 2006, later becoming PBJS the creative suite within MSL Group and Marco was promoted to senior director of multicultural marketing leading Experiential, PR, Creative and Diversity inclusion. Prior to Publicis’ PBJS/MSL Group, Marco worked as Marketing Brand Director for Tribune’s Hoy Newspaper’s three daily editions. Lopez’ beginnings in Brand Marketing, began at SBC Communications (now AT&T). Marco is a board member of AHAA and Urban Initiatives. He holds a bachelor’s degree from DePaul University’s SNL program in Marketing Communications. Adding now to his experience the title of serial entrepreneur, and successfully launched two more companies in the low-tech and social enterprise areas.



Alvaro Luque, President, Avocados From Mexico
Alvaro and his team have positioned AFM as a leading company in the fresh segment of the U.S. As a pioneer in promotional, media and digital programs, Luque’s mission is to focus on engaging audiences in the general market, Hispanic market, food service and retail categories with customized strategies, programs and tactics to address the unique needs of each of these segments. Alvaro has accomplished a highly successful and diverse career with over 23 years of experience in marketing and general management for packaged consumer goods and produce in both Latin America and the United States. Before joining AFM, Alvaro joined Maseca Group and developed a successful career of 15 years in multiple countries where he held key positions as Marketing Director for Central America, Vice President of Marketing for Venezuela and Director of Marketing for Gruma Latin America.


Katie Manderfield, Director of Content Strategy at The New York Times’ T Brand Studio
Katie leads story mining engagements and custom creative work for brands. She has worked on many aspects of brand storytelling from pre-sale and strategy to editorial execution as a video producer, editor and strategist. Prior to The Times, she worked at WPP’s Group SJR as a senior editor, digital strategist and thought leadership specialist for brands including the Motion Picture Association of America, TED Conferences and Levi Strauss & Co. Katie holds an MFA in critical studies from California Institute of the Arts and a BA in philosophy from the University of San Francisco.

 


Kay-Lani Martinez, Top Beauty Influencer on IG and YouTube
Kay-Lani, better known as @viva_glam_kay, is a 26-year-old social media beauty powerhouse of  Puerto Rican descent with a combined following of more than 1.5 million! A true beauty chameleon, her followers from across the United States and beyond, look to Kay-Lani for incredible beauty tutorials and hair tips for women going on a natural hair journey. Kay-Lani also actively gives the world a look into her a life as a single mom to three year old Lee’Ani to showcasing her family with all the trials and tribulations that life brings making her an active lifestyle influencer as well. Her charm and ability to relate to her followers has created a massively engaged following that has made her an influencer beloved by top beauty brands including successful collaborations with NYX Cosmetics, Smashbox, Shea Moisture, Glam Glow, Farsali, DermaFlash, and Benefit to name a few.

 


Luis Martinez, Director of Digital Marketing, Denny's
Luis brings years of media and digital marketing experience from his time at Walmart, Sprint, and Denny's, where he currently leads Digital Marketing and Hispanic Marketing initiatives.  A graduate of Harvard with a degree in History, Luis has served in marketing roles for several start-ups including CPGlink, GroupVisual.io, and netBlazr.  Luis currently sits on the customer advisory board of digital marketing companies NinthDecimal, Yext, and SpotX and is a member of the ANA Multicultural Marketing, Integrated Marketing, and Digital Marketing committees.


 

 


Kevin McLaughlin, Senior Vice President, Marketing, T-Mobile and MetroPCS
Kevin is a classically trained marketing leader with who loves transforming businesses and brands in competitive categories. He has been at T-Mobile for eight years where he leads the consumer marketing teams for T-Mobile and MetroPCS that have delivered industry leading growth for 16 consecutive quarters. Kevin co-led the Uncarrier revolution driving T-Mobile to record growth levels. He also transformed Prepaid business at T-Mobile to become an industry leader and then expanded MetroPCS to a national brand with leading market share. Prior to that Kevin was CMO at Mike’s Hard Lemonade Co. and had leadership positions at Diageo in Global Innovation and Brand Management.

 

 


Oscar Miranda, Vine Comedian 
Oscar is a 23-year old aspiring actor, turned influencer, who is known for his silly faces and infectious humor. Based in Los Angeles with a combined social following of more than 1.2 million, Oscar began creating videos on Vine as a way to pursue acting: his ultimate dream. After being laid off from his job, Oscar had two choices: go back to school or start looking for a new job. Given that he had a two-month-old son at the time, the stakes were high and he decided it was time to put his dream of acting into overdrive. Oscar immediately dove in to creating Vine videos and growing his social media following but he never imagined that his following would grow exponentially the way that it has. This year, Oscar has been able to get multiple brand deals, which allow him to provide for his family while pursuing his passion. Oscar’s videos include funny skits about family, friends and every day life as a Latino.



Jorge Narvaez, Digital Influencer, RealityChangers 
Jorge is a first-generation graduate of high school and college, with a degree from the University of California San Diego with a focus in ethnic studies, visual arts, international migration studies and literature. However, just before graduation, on Jorge's RealityChangers channel a cover of Edward Sharpe & The Magnetic Zeros’ song “Home”, sung by he and his daughter went viral. Within days millions of people around the world took notice. The video’s viral success caught the attention of Ryan Seacrest, Ellen DeGeneres, The Huffington Post, CNN, Time Magazine, America’s got Talent and many more. Through successful management, collaboration and high impact partnerships, his channel and its content grew and evolved and the fan base exploded. The channel now features new content each week for its 620,000+ subscribers, securing a loyal and engaged fan base. 



Ana Navarro, Republican Strategist and Political Commentator
Ms. Navarro is a Nicaraguan-born, American Republican strategist and political commentator for various news outlets including CNN, CNN en Español, ABC News, Telemundo, and The View. She is a graduate of the University of Miami, where she completed her Bachelor of Arts in Latin American Studies and Political Science. She obtained a Juris Doctorate in 1997 and is considered an expert on Latin American and Hispanic issues. Ms. Navarro has represented private and public clients on federal issues, particularly related to immigration, trade and policy affecting Central America. In 2001, she served as Ambassador to the United Nation’s Human Rights Commission and was a strong advocate for the condemnation of the Government of Cuba for human rights abuses. With her signature no-holds-barred candor and larger-than-life personality, she is a fixture of the American media landscape and often makes headlines for her poignant political commentary.



Sheena Quinn, Director of Public Relations, Chicago White Sox
Sheena joined the Chicago White Sox as the director of public relations in 2014. In her role, she oversees the organization’s public relations efforts, annual fan convention called SoxFest and multicultural community outreach. Prior to joining the White Sox, Quinn spent nearly 11 years at Public Communication Inc., a national integrated communications agency, where she spearheaded media and special event campaigns for a variety of entertainment, museum and sports programs. Quinn contributed to several campaigns, including the opening of Six Flags Great America’s Hurricane Harbor in Gurnee, Ill., a campaign that broke the park’s pre-season and season ticket sales record; and the Chicago Rush’s Arena Bowl Championship celebration efforts. Quinn graduated cum laude from Marquette University in Milwaukee with a bachelor’s degree in communications and public relations.


Keith Reinhard, Chairman Emeritus, DDB Worldwide
Keith is one of the few agency leaders to rise through the creative side of the business. Over the years, his agency has been responsible for award-winning campaigns for Volkswagen, Audi, Anheuser-Busch, Michelin Tires, Philips Electronics, Diesel Jeans and many others. In 1986, Keith was one of the architects of the advertising industry’s first and only three-way merger, creating Omnicom, which ranks as one of the world’s largest advertising and marketing services holding company. Concurrent with Omnicom’s creation, Keith accomplished the successful merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide, which he led as Chairman and CEO for 16 years. A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.


Lance Rios, Founder, Being Latino
Lance is a 33-year-old Puerto Rican Cleveland native and founder of social media marketing company, Being Latino. In 2009, Rios started the Facebook page ‘Being Latino’ as a passion project, which became the base of the company he created in 2012. With more than 12 million social media followers, generating more than 128 million monthly engagements and an influencer network the reaches more than 50 million a month, Being Latino has become a premiere partner for brands looking to target U.S. Hispanic consumers through influencer and social media marketing.

 

 

 


David Rodriguez, Multicultural Marketing Communications Manager, Ford Motor Company
Dave oversees US Hispanic marketing communications for Ford and Lincoln. In his role, Dave has managed African American and Asian marketing efforts, along with Supplier and Dealer Diversity Development programs. During his career, Dave has held various executive level positions at global advertising agencies such as Young and Rubicam and BBDO. His professional background includes experience in a variety of industries, including Automotive, Beverages, Banking, Financial Services and Sports Marketing. A graduate of Central Michigan University, he holds a Bachelor of Science in Business Administration with an emphasis in Marketing. Dave has done extensive volunteer work via Board, consulting and mentoring roles. In Chicago, Dave led Ford support of the Multicultural Marketing Program at DePaul University. Recently he has been involved with the Wayne State University Center for Latino and Latin American Studies Mentoring Program for students in Detroit.



Beatriz E. Rojas, Senior Director, Multicultural Marketing, Kaiser Permanente
Beatriz joined Kaiser Permanente in 2013. Her mission is to influence the marketing and communications teams to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members, delivers culturally relevant messages, strengthens the quality of in-language deliverables, and effectively reaches these emerging segments. Beatriz has a wealth of marketing experience, which includes performing a similar role with Sears Holdings Co. Prior to that, she at IBM Co. at a global level in marketing programs targeting second tier and emerging countries. Beatriz is a board member of “Alternatives in Actions”, an organization dedicated to support underserved youth in Oakland, CA, enabling and empowering them for a better future. She is native from Caracas, Venezuela. Beatriz has a BA in Computer Science, and MBA in Marketing.



José Romero, General Manager, Spanish-language Marketing, Sling TV
José leads the Spanish-language marketing strategy, pricing and packaging for Sling TV. Prior to joining Sling TV, José led Spanish language marketing efforts for Condista Networks, where he launched miscanales.tv. Before his work with Condista Networks, José spent eight years at DISH, where he held several marketing positions. While at DISH, Jose pioneered the development of DishLATINO.com, developed a Spanish language customer communication strategy and helped position DishLATINO as the leader in pay-TV services among Latinos in the U.S. José began his career as an industrial engineer for Movilnet Telecommunications in Caracas, Venezuela. José holds an MBA from Piedmont College and a Bachelor’s degree from the Universidad Católica Andrés Bello in Caracas, Venezuela.



Juan Ruiz, Director of Hispanic Insights, Mintel
Juan has over 14 years of experience analysing the U.S. Hispanic and Latin American markets. At Mintel Juan’s responsibilities include developing Hispanic reports for the Multicultural library as well as helping internal and external clients to understand the growing Hispanic market in the context of their categories. Prior to joining Mintel, Juan was Research Director at C+R Research’s Hispanic practice – LatinoEyes. Earlier in his career, he held research positions at Synovate Diversity and Synovate Latin America as well as marketing positions at Cerveceria Boliviana Nacional in La Paz, Bolivia. Juan received his undergraduate degree in business administration and economics from Gabriela Mistral University in Santiago, Chile and his MBA from the University of Miami.




Rene Sanchez, V.P., Client Strategy and Insights, Culturati
Rene leads the strategic direction of Culturati’s consulting services, bringing over 15 years of multicultural experience in business development, marketing strategy and planning, as well as in consumer, shopper and market insights. Rene’s rich background in sales & marketing, combined with years of experience working on both the agency and client-side, allows him to be instrumental in developing smart strategic marketing campaigns that build brand affinity. For this project, Rene’s experience will be leveraged primarily during the analysis phase to develop actionable recommendations regarding segment targeting and marketing/messaging strategy.




John Santiago, Chief Executive Officer, M8
An enthusiastic entrepreneur, John founded M8, a leading digital advertising agency throughout the Americas, representing clients such as Sprint, Starwood Hotels & Resorts, Hertz, Copa Airlines, VISIT FLORIDA, SAB Miller, and other Fortune 500 brands. John began his career in interactive marketing during its infancy stages in 1996. Since then, John has been involved in launching 2 industry leading digital agencies and is recognized as an industry leader and veteran digital marketer.






Kathy Schwab, Senior Director of Marketing, Milwaukee Brewers Baseball
Kathy has over 25 years of experience in marketing on the agency and client-side of the business. She is in her 13th season with the Milwaukee Brewers where she and the marketing team are responsible for all consumer marketing, advertising and branding efforts for both the general and multicultural markets. Prior to joining the Brewers, Kathy spent nearly ten years with The Bon-Ton Stores in Pennsylvania. After relocating to Milwaukee, she then served as vice president of account services for Zizzo Group Advertising & Public Relations in Milwaukee from 2000-04, where she ultimately managed the Milwaukee Brewers business. Kathy sits on the steering committee for The National Sports Forum, was named to The Business Journal’s “Forty Under 40” list in 2006, and is passionately involved within the Milwaukee community.



Vanessa Strain, Vice President, Multicultural Growth & Strategy, Nielsen
A leader within Nielsen since 1992, Vanessa brings to this position experience from multiple business areas and knowledge of Nielsen’s reach across the marketplace. She focuses on developing foresights from understanding the dynamics of the multicultural marketplace conditions and what clients can do to appeal to this growing multicultural segment maximizing opportunities and minimizing risks. She plays a pivotal role in evolving the approach to Multicultural Marketing strategies and consumer insights to CPG clients and retail organizations.





Anne Vasquez, Chief Digital Officer, Tronc, Inc.
Anne is a Pulitzer Prize-winning editor and a 21-year veteran journalist recognized for her passion and dedication to accurate and fair journalism. Vasquez began her career as a reporter at The Miami Herald before joining the San Jose Mercury News, where she was part of one of the nation’s first race and demographics teams. Vasquez has been a key digital innovator in transforming newsrooms for the 21st century. She is a former board member of the National Association of Hispanic Journalists and a current board member of the American Society of News Editors. She previously was the managing editor of the South Florida Sun Sentinel, and the 2013 winner of the Pulitzer Prize Gold Medal for Public Service. Vasquez is the chief digital officer at Tronc, where she is responsible for growing digital audiences across nine markets that are among the most multicultural in the nation.



Adrian Williams, Director, Diversity and Inclusion-Marketing, Atlanta Braves
Adrian joined the Atlanta Braves in January 2017 as the director of diversity and inclusion. He is responsible for developing strategies to connect with segmented audiences through marketing and advertising channels. Prior to joining the Braves, Williams spent 15 years at Career Sports & Entertainment (CSE). Holding various roles within the organization, his tenure included the development and launch of CSE Diversity—a division known for building award-winning activations for blue chip brands such as AT&T, Coca-Cola, and Kellogg’s. Adrian is a graduate of the University of Georgia and the Harvard Business School Entertainment, Media, and Sports program. He is a former president of the Atlanta chapter of the National Association of Black Sports Professionals. 



Michelle Zweig, Senior Vice President for Media Analytics, Nielsen
Michelle leads a commercial team focused on accelerating media client growth by creating solutions that integrate Nielsen’s data and analytic capabilities in new way to solve emerging industry questions. Before joining Nielsen’s Media Analytics business, Michelle held several leadership positions across Nielsen including leading the manufacturer client service team in the Nielsen Consumer & Shopper Practice Area and held positions in Client Service, Product Leadership and Nielsen’s Advanced Analytics. She led new product development for Nielsen Homescan Consumer Panels that include the Homescan Hispanic Consumer Panel and Spectra HispanIQ®. Prior to working for Nielsen, Michelle worked in both Marketing and Sales for several advertising and marketing research companies. She has her B.S. from the State University of New York at Albany and her M.B.A. from St. John’s University.