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Your membership in AHAA benefits the industry

We are your advocate – and it is our goal to make Hispanic marketing a top three priority for corporate America. Increased investment in Hispanic and Multicultural means bigger accounts and growth for our members. In addition, as more brands adopt a Total Market strategy, it is our job to ensure they are utilizing the correct definition – and NOT a “one-size-fits-all” approach that lacks relevance and meaningful engagement with the Hispanic consumer and undercuts proper Hispanic budget allocations.