About AHAA

AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold. 

Organizations trying to reach and connect with Hispanic consumers turn to AHAA members for unmatched cultural expertise and knowledge. Companies like General Mills, Procter & Gamble, McDonalds, Wal-Mart, Target, JC Penney, Domino’s Pizza and Allstate are tapping into the Hispanic market potential and rely on Hispanic-specialized agencies to deliver bottom-line profits even during the recession. As the voice of the Hispanic-specialized marketing industry, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between advertisers and industry professionals.

We invite you to ask questions, join discussions and explore the Hispanic-specialized marketing industry through AHAA. Please review our press releases

For more information or to discuss a particular topic, contact AHAA Chair Roberto Orci, chairman@ahaa.org or AHAA Executive Director, Horacio Gavilan, hgavilan@ahaa.org.



The mission of AHAA is "to grow, strengthen and protect the Hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry.”

GOALS & OBJECTIVES

  • To provide leadership in raising awareness of the value of the Hispanic market to advertisers and other communities
  • To grow and strengthen the Hispanic marketing and advertising industry
  • To promote and encourage high standards, conduct and ethics by means of study, discussion and education regarding the Hispanic marketing and advertising industry
  • To foster research and distribution of knowledge of the Hispanic marketing and advertising industry among the membership and the general public, and to broaden public understanding of the Hispanic marketing and advertising industry
  • To foster, promote, maintain and encourage the civic, social and economic welfare of the Hispanic marketing and advertising industry and to support a system of free and competitive enterprise and individual acceptance of responsibility
  • To cooperate with federal, state, local and international government authorities for the good of the community and the Hispanic marketing and advertising industry
  • To encourage laws, regulations and programs consistent with the growth of the Hispanic marketing and advertising industry, both domestically and internationally, within the lawful regulation of state and federal statutes or guidelines
  • To cooperate with scientific research, educational institutions and nonprofit organizations concerned with related matters of interest to the Hispanic marketing and advertising industry
  • To acquire, preserve and disseminate data and available information relative to the functions and accomplishments of the Association and its members
  • To cooperate with state, regional and international associations with common interests in the welfare of the Hispanic marketing and advertising industry in general
  • To undertake such other functions consistent with these Bylaws that will advance the growth and prosperity of the Association's members
  • To promote the common business interests of the members of the Association and the industry

 

Images courtesy of Getty Images
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