AHAA is committed to promoting the common business and professional interests of industry members. Encouraging study, discussion and education regarding the Hispanic-specialized marketing and advertising industry are among AHAA’s strategic initiatives. AHAA provides ongoing opportunities to foster high standards, excellence and professionalism within the industry through conferences, events, educational opportunities, forums and publications.

Members, looking for AHAA University webinars? Click here.


Date: April 28 - 30, 2014
Location: Eden Roc Renaissance Miami Beach


Date: March 10-11, 2014
Location: San Diego, CA

The fifth Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector.
This conference will inspire stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.

Find out more and register


Date: March 11-13, 2014
Location: Miami, FL

10th Annual New Mainstream Business Summit is presented by Geoscape’s Savvy University. Now is the time to take leadership and grow your business by reaching the growth-majority of American consumers, those segments that make up the New Mainstream, Hispanics, Asian Americans, African Americans and Millennials.

  • Get cutting-edge insights from hard-hitting case studies, in-depth workshops and brilliant keynotes.
  • Discover how you can get maximum value from Geoscape's data and technology platform.
  • Enjoy first-class accommodations, food, drink and entertainment.
  • Network with multicultural marketing leaders from across multiple industries.

Find out more and register


Date: March 16-19, 2014
Location: Los Angeles, CA
Twitter Hashtag: #4AsTransformation

The advertising business has always been about ideas and the brilliant execution of those ideas. We think fast, move fast and act fast. But on occasion, when we detach from the day-to-day, we are driven to new perceptions, purpose and action—for ourselves, our advertisers and our world.

At Transformation: The Idea Effect, we invite you to come to an environment of top-to-top conversations and idea exchange across the entire community. Here's where you can rethink, reprogram and reboot.

Find out more and register




Date: March 24-26, 2014
Location: New York, NY

ARF Annual Convention + Insights Zone. Early Bird Registration Ends January 27, 2014.

Find out more and register

Advertising Hall of Fame

Date: April 7, 2014
Location: New York, NY

The Advertising Hall of Fame is the most prestigious award bestowed in the advertising industry honoring individuals who have raised the standard for advertising excellence. Nominees to the Advertising Hall of Fame are judged on the following criteria:

Those men and women who have completed their primary careers, who have distinguished themselves in those careers, who have contributed to the betterment of advertising and its reputation and who have made significant volunteer efforts outside the workplace.

The recipients will be officially inducted into the prestigious Advertising Hall of Fame at an awards dinner.

Find out more and register

2014 AHAA & LDC Latino Brand Video Contest

Deadline: March 17, 2014

AHAA: The Voice of Hispanic Marketing and the Latino Donor Collaborative (LDC) launch the First Annual Latino Brand Award.
If you had one minute to convince CMOs to boost the positive portrayal of Latinos in America, at home and at work, in their mass market ads, what would you say?

Latinos today are shaping a new American mainstream. AHAA: The Voice of Hispanic Marketing and the Latino Donor Collaborative (LDC) invite AHAA member agencies to submit a storyboard for a video.

The winning concept will be awarded $10,000 to produce the one-minute spot.

Find out more and submit


Date: April 28 - 30, 2014
Location: Eden Roc Renaissance Miami Beach

AHAA is extending its “Thinking Under the Influence” platform in 2014 to forecast the extraordinary evolution of the American landscape and its effect not only on the marketing industry-at large but also in the world we live in now and the changes taking place over the next five years. It will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs, and industry experts, and showcase the best of Hispanic and Latin American marketing and creativity.

With dynamic and interactive sessions featuring the top trendsetters in the industry, the conference will explore how multicultural has evolved from a niche target to the central audience for top brands and how its influence is critical to effective cross-disciplinary marketing strategies and internal processes of today. In fact, as part of its thought leadership platform, AHAA will unveil the comprehensive aggregated results of its Total Market Survey, a benchmark study defining a new industry standard for the “total market” approach based on feedback from both marketers and advertisers.

In addition to daily creative sessions with the top international creative experts and clients, conference attendees are invited to attend the Third Annual U.S.H. Idea Awards on April 29, recognizing the best in U.S. Hispanic creative, as well as the prestigious 45th Annual FIAP Awards, taking place on April 30, which is the marquis event recognizing creative excellence in Spanish- and Portuguese-language creative throughout Latin America. Finally, AHAA will announce the winner of the 2014 Marketer of the Year Award, and HispanicAd.com will reveal the recipients of the HispanicAd.com Account Planning Excelencia (HAPE) Awards & Media Planning Awards.

Follow #thinkahaa for updates on Twitter and Facebook!

To Find Out More click here!




The Not So Hidden Value In Generational Trends
Targeting the Best Hispanic Customer
Thursday, June 27th, 2013

An AHAA Cultural Orientation-Generational Study
Sponsored by AARP and data partners Scarborough & GfK MRI

Download the Presentation

Watch the Recording

Discover NEW Hispanic opportunities by exploring specific category and cultural benefits among Hispanic Millennials, Gen X and Boomers

As the lines between the ‘Mainstream’ and the Hispanic market continue to blur, it is more important than ever for marketers to not only understand what makes Hispanics different / similar to non-Hispanics, but to examine the cultural differences between Hispanics, as well.

With underwriting from AARP, AHAA: The Voice of Hispanic Marketing recently commissioned the first study to examine the buying habits and Cultural Orientation of Hispanics and non-Hispanics across three generational groups—Millennials (18-29), Generation X (30-44), and Boomers (45-65).

The results were surprising on many levels, validating that the once popular ‘one size fits all’ Hispanic marketing approach will need to change to fully address the diversity of the Hispanic consumer, moving forward.

Download the infographic

What You'll Learn:

• Identify the “best” Hispanic customer for key product categories
• Understand the cultural orientation differences across three Hispanic generational segments
• Increase marketing effectiveness by understanding the cultural diversity within U.S. Hispanics

Moderator: Gaby Alcantara-Diaz, President, G ADMarketing Communications, Inc.


  • Carlos Santiago, AHAA Research Committee Chair, President & Chief Strategist, Santiago Solutions Group
  • Dr. Jake Beniflah, Study Academic Counsel, Exec Dir, Center for Multicultural Science
  • Scott Willoth, SVP Methods & Analytics, Scarborough Research

Session sponsor: AARP. Study underwriter: AARP. Research Partner: Scarborough.  

Smart Music for Targeted Advertising: Choose Wisely to Boost Your ROI
Wednesday, June 5th, 2013 

Download and Watch the Presentation

We all know the power of music, especially when composed and combined with compelling visual imagery. MTV understood the power when they launched their Video Music channel some 35 years ago. How can you make the right decisions about music for your next advertising or marketing campaign? Understanding your audience is the first step.

When you are approaching a culturally-diverse consumer marketplace, you need to be cognizant of the cultural likes and dislikes that make your campaign go viral, or go bust. And the more you know about your target consumer, the better your decision-making will be.

In this informative online webinar, our presenters will discuss some of the data and technology for understanding your target and the breadth of music available to help you make the right choices.

Register for this webinar and we’ll help you answer questions like this:

• Where can I find just the right music compositions and artists for my Hispanic campaign?
• How can the right music boost my response rates?
• What artists are available for my campaign on a limited budget ?
• How can featuring recognizable music genres and artists boost my ROI?

Moderator: Tom Verna, VP Marketing, Geoscape


  • Cesar Melgoza, Founder and President, Geoscape
  • Carlos Maya, President, Mixto Music



Únete con Vídeo: IAB Multicultural Agency Day

October 10, 2012 - New York, NY

Access their research

The IAB Multicultural Council invites marketers and agency professionals to discover the opportunities available for audience communication through digital video at our showcase event. If you represent a general market agency and have not developed your strategy for the U.S. Hispanic segment, isn’t it time you did?

The U.S. Hispanic marketplace represents over 50 million consumers: Young. Influential. Receptive. This multimedia gathering will unlock the potential of the growing Hispanic segment and offer brand leaders tactics to connect. A hosted network reception will follow the market intelligence event.




Reaching Consumers Across the Economic Cycle: Which Creative Ad Tactics Resonate Most?
Monday, September 24th - Download the Presentation

Quantifying ad effectiveness is always a major priority; in today's volatile economic climate, consumer ad response isn’t always as it seems.  It’s important to assess which creative tactics resonate most with consumers and drive ad performance throughout the economic cycle.

What is the relationship between economic cycles and ad resonance levels? How can advertisers consistently maintain strong ad resonance? Which creative approaches resonate with today’s differing audiences?

Leading advertisers and agencies look to Nielsen for a thorough understanding of who their ads reach and how they resonate to improve performance and maximize ROI. Join us on September 24th for a webinar that explores surprising findings of how different creative approaches resonate with audiences throughout the economic cycle.


The State of the Hispanic Consumer Webinar
Presented by Nielsen on May 22, 2012
Access the presentation and replay.






Updated: Saturday, April 19, 2014

Images courtesy of Getty Images