INDUSTRY NEWS

Keep up-to-date with the latest news and information about the Hispanic-specialized marketing industry right here. Youíll find articles from leading business and industry publications and updates on AHAA members making headlines.  Click on one of the articles to read more and join our discussion on Facebook and Twitter to share your perspective and opinions. Also check out AHAA In The News and Members In The News.

  • Debt Free, Smartphone Savvy, Big Spenders: Hispanic Millennials Are Retail's Holy Grail (December 12, 2013) Read More 
  • To Expand Reach, Retailers Take Aim at Hispanic Shoppers (December 5, 2013) Read More
  • Dish Network Leads 2013 Top 50 Advertisers List (December 5, 2013) Read More
  • Hispanics Shop Online More Than General Population (December 3, 2013) Read More
  • Is Thanksgiving a Hispanic Opportunity? It Should Be. (November 13, 2013) Read More
  • Latinos Turn the Marketing Switch Towards Anglo Consumers (November 11, 2013) Read More
  • Letter From the Multicultural Marketing Conference: 'Total Market' Isn't Easy (November 8, 2013) Read More
  • Multicultural, Total Market, Cross-Cultural -- What Does It All Mean? (November 7, 2013) Read More
  • Multicultural Marketing Challenge Takes Center Stage at ad:tech (November 6, 2013) Read More
  • More Marketers Shifting From Multicultural Teams to 'Total Market' Strategy (November 6, 2013) Read More
  • 2013 Top 10 Vehicles Among U.S. Hispanic Consumers (November 6, 2013) Read More
  • Hispanic-Owned Businesses Thrive in Texas (November 4, 2013) Read More
  • Hispanics Hold Key to Winning U.S. Coffee War (November 4, 2013) Read More
  • Rise of the Hispanic Consumer by Kantar Media (November 1, 2013) Read More
  • Spanish Message With One Word That Needs No Translation (October 31, 2013) Read More
  • Cepeda: A Taste Treat, Not a Takeove of the U.S. by Hispanics (October 30, 2013) Read More
  • Minority Population in Washington DC Area Has Surged in the Past 5 Years (October 29, 2013) Read More
  • 5 Demographic Realities Behind the Creation of Univision/ABC News' "Fusion" Channel (October 28, 2013) Read More
  • 'Winking at Hispanic': Where Does TV's New Fusion Channel Fit? (October 28, 2013) Read More
  • Multicultural Opportunity: What Savvy Cause Marketers Know (October 24, 2013) Read More
  • Hispanic Consumers Leading the Way in Wireless (October 21, 2013) Read More
  • A U.S. Demographics Change, So Does The Menu (October 17, 2013) Read More
  • Salsa Beats Ketchup: As U.S. Changes So Does Its Taste Buds (October 17, 2013) Read More
  • A New Study Finds Movie Industry Mobile Marketing Is In The Early Stages For The Hispanic Market (October 16, 2013) Read More
  • Adweek's Rica Is a New Online Lifestyle Magazine Targeting Wealthy Latinas (October 13, 2013) Read More
  • Adweek's Hey Marketers, Latina Moms Aren't as Conservative as You Think (October 11, 2013) Read More
  • A Latina womanís frame of reference? Itís the family, says new study (October 11, 2013) Read More
  • Record-Setting Gains for Spanish-Language Radio (October 9, 2013) Read More
  • Hispanics Lead as Web Users Who Are Truly Mobile-First (October 8, 2013) Read More
  • Ford Zones In On Mobile Video For Hispanic Car Buyers (October 4, 2013) Read More
  • Hispanic Shoppters and Loyalty Programs (October 4, 2013) Read More
  • English-Only Hispanic Advertising (October 3, 2013) Read More
  • Forbes: Big Box Stores Seem to Make Progress Among Hispanics (September 27, 2013) Read More
  • Ad Age: Many Latinas Have Their Own Definition of 'Having It All' (September 24, 2013) Read More 
  • USA Today: Big Brands Target Hispanic Consumers (September 22, 2013) Read More
  • Life Insurance Knowledge is Low Among Hispanics (September 20, 2013) Read More
  • Hispanic Millennials Are More Optimistic, Carry Less Debt Than Other Millennials (September 18, 2013) Read More
  • National Hispanic Heritage Month: How Latinos Help the Economy (September 10, 2013) Read More
  • Pew Research's What is the future of Spanish? (September 5, 2013) Read More
  • Latino Buying Power Gets Movie Studios' Attention (September 4, 2013) Read More & Listen
  • 5 Steps to Capturing the Hispanic Market - The Last True Growth Opportunity (September 3, 2013) Read More
  • 3 Reasons Your Brand Content Will Fail to Connect with Hispanic Consumers (September 3, 2013) Read More
  • Growth in Back-to-School Buying Power Driven by Hispanic Households (August 30, 2013) Read More
  • How Goya Brought Ethnic Food to White America (August 23, 2013) Read More
  • JCPenney's Turnaround: Focus on Hispanics (August 22, 2013) Read More
  • Nebraska's Hispanic Population Could Triple By 20150 (August 20, 2013) Read More
  • How are businesses cashing in on the Latino market? (August 14, 2013) Read More
  • Mall Owners Woo Hispanic Shoppers (August 13, 2013) Read More
  • Hollywood Takes Spanish Lessons As Latinos Stream to the Movies (August 9, 2013) Read More
  • Why Aren't Brands Making More Apps for the Hispanic Market? (August 7, 2013) Read More
  • New Census Bureau Interactive Map Shows Languages Spoken in America (August 6, 2013) Read More & See Map
  • Univision's Ratings Win Underlines the Power of Hispanic Marketing (August 5, 2013) Read More
  • How Latinas are increasingly influencing what products you will be buying (August 2, 2013) Read More
  • Connecting with the Latino Baby Boomer through love of family, culture (August 2, 2013) Read More
  • Telecom Industry Depends On The Hispanic Market For Future Growth Of Wireless Technology & Mobile Apps (July 29, 2013) Read More
  • Hispanic Ad Spending Grows Quickly, Except Online (July 29, 2013) Read More
  • Limited-English Speakers on the Rise in the U.S. (July 26, 2013) Read More
  • Baby Food Industry Taps Into Growing Latino Market (July 24, 2013) Read More
  • English Main Language for Hispanic Americans (July 23, 2013) Read More
  • Spanish or English? The dilemma of the booming Hispanic TV market (July 22, 2013) Read More
  • Advertising Age's 2013 Hispanic Fact Pack (July 22, 2013) Access report
  • Hispanic Cosumers High on the Economy...and They're Ready to Spend (July 22, 2013) Read More
  • Hispanics Book Travel on the Go (July 17, 2013) Read More
  • Hispanics...We Are Everywhere! (July 12, 2013) Read More
  • New Council Forms to Study Use of Digital Media by Hispanic and Latino Families (July 5, 2013) Read More
  • Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast (June 25, 2013) Read More
  • America, meet the Latino 2.0 generation (June 24, 2013) Read More
  • Hispanic Business' Top 500 Hispanic Businesses (June 21, 2013) See the List
  • Bienvenidos A Woodburn - A Look at One Oregon Town (June 21, 2013) Listen
  • Target Steps Up Marketing to Hispanics (May 29, 2013) Read More
  • 5 Facts About the U.S. Hispanic Population Every Entrepreneur Should Know (May 17, 2013) Read More
  • Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them (May 15, 2013) Read More
  • Latinos on the Road: A Social and Mobile Ride (An Infographic) (May 15, 2013 Read More
  • Capturing the Hispanic Market Will Require More Than a Total Market Strategy (May 13, 2013) Read More
  • Newspaper Circulation Increases? Yes, in the Hispanic Market! (May 13, 2013) Read More
  • The Lust for Latino Lucre (May 11, 2013) Read More
  • With Viewers Increasing, Hispanic TV Networks Drawing More Than Passing Interest From Advertisers (April 8, 2013) Read More
  • Among Hispanics, Who's Leading Digital Adoption Trends? (March 25, 2013) Read More
  • Fast Growth of Latino Population Blurs Traditional U.S. Racial Lines (March 17, 2013) Read More
  • More Latinos See Themselves As Bicultural (February 20, 2013) Read More
  • How Latinos Are Changing America (January 20, 2013) Read More
  • Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 (January 9, 2013) Read More
  • The Next Media Jackpot: The Fight For The $1 Trillion Hispanic Market (July 18, 2012) Read More 
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