April 29, 30 & May 1, 2013
Eden Roc Hotel » Miami Beach, Florida

Jam-packed with a stellar selection of who’s who of the marketing executive elite, the AHAA 2013 Conference was poised to attract a diverse collection (400+) of media, marketing and communications agencies, brands and corporate partners who were seeking to deepen their strategic marketing arsenal. for targeting Hispanic consumers. With the theme of “Thinking underthe Influence,” attendees were treated to content highlighting the Hispanic influence that is currently driving much of America’s evolving culture and therefore the marketing industry as a whole. The AHAA 2013 Conference was presented by AHAA: The Voice of Hispanic Marketing in partnership with FIAP (Festival Iberoamericano de Publicidad) and Círculo Creativo. Twitter: #thinkahaa and our Conference Twitter List / Press Guidelines

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The GOP, Walmart, New Research and Award-Winning Case Studies Round Out the AHAA 2013 Conference
No AHAA Conference would be complete without breaking research, award-winning case studies and in-depth breakout sessions designed to keep marketers at the top of their game. That’s why AHAA, in partnership with FIAP (Festival Iberoamericano de Publicidad) and Círculo Creativo, is excited to announce it has added Walmart to its illustrious list of CMO Chats and former U.S. Treasurer Rosario Marin to its keynote speakers. To complement the robust list of C-suite speakers and industry trendsetters, AHAA will reveal the results of two comprehensive studies - one that delivers a deep dive into Hispanic generations, the other which focuses on the affluent Hispanic. In addition, AHAA has partnered with Effie to showcase P&G and Kraft, this year’s award-winning effective marketing campaigns. Read More

Stellar Jury Lineup Announced for 2013 U.S.H. Idea Awards
The panel of judges for the second annual U.S.H. Idea Awards represent four countries, ten jurors have been selected for their creative leadership, collaboration with Círculo, and consistent performance at the national and international level, providing transparency and prominence to the greatest prize of U.S. Hispanic creative. "See who they are!

Three Decorated Creatives In One Place!
Mark Tutssel, Anselmo Ramos and Toni Segarra are synonymous with "Creative." Between them, they have won over 100 Cannes Lions, including the prestigious Grand Prix, CLIOs, and D&ADs. Join us at the AHAA Conference to absorb their experience. Ramos and Segarra will be leading the two hands-on creative workshops on Tuesday afternoon. Tutssel will close out the conference in style -- leading into the FIAP Awards Wednesday evening.

•Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide
•Anselmo Ramos, Vice President Creative Director, Ogilvy Brazil and Founder of David
•Toni Segarra, Founding Partner and Creative Director, *S,C,P,F...

In addition, the Copa Iberoamerica on Tuesday awards ideas regardless of the Media in which they are involved. The Maraton Jovenes Creativos, or "young creatives marathon" on Wednesday afternoon will highlight the next stars of the creative world. Note that these sessions, the two workshops and FIAP will be held en español.

HispanicAd.com Announces Judges of 2013 'Hispanic Account Planning Excelencia' Awards Competition
This year’s event will be hosted by Coconut Grove, FL based Alma. The Judges are:

  • President of the Jury: Gustavo Razzetti - EVP, Managing Director at Lapiz  
  • Gabriela Alcántara-Diaz - Cultural Strategist, President/CEO of GAD Marketing Communications
  • Marta Insua - VP Strategic Insights of Alma
  • Juan Pablo Oubiña - Group Creative Director at Grupo Gallegos
  • John Sandoval - Senior Multicultural Marketing Manager at P&G

The 2013 AHAA Conference Features a Marquis Selection of C-Suite Headliners
AHAA, in partnership with FIAP and Círculo Creativo, has announced its most powerful conference agenda to date. Four C-suite level executives have signed on to spearhead a series of can’t-miss sessions taking place at the AHAA 2013 Conference between April 29th and May 1st at the Eden Roc Renaissance Hotel in Miami. In addition to WPP CEO Sir Martin Sorrell, AHAA is pleased to announce the following additions to its lineup:
• Laurence Boschetto, CEO and President of Draftfcb
• Adam Ostrow, Chief Strategy Officer of Mashable
• Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide
Read the full press release

New Speaker: San Antonio Mayor Julián Castro
AHAA: The Voice of Hispanic Marketing announced San Antonio Mayor Julián Castro will deliver a keynote address on Tuesday, April 30 at 9:30 a.m. at the AHAA 2013 Conference, in partnership with FIAP (Festival Iberoamericana de Publicidad) and Círculo Creativo. One of the most influential Latinos in the political sphere, Mayor Castro will discuss the power of the Hispanic vote, how it affects policy and the business landscape. This session will be followed by a point/counter point session “Red vs. Blue Approaches to the Hispanic Market,” in which representatives from the Republican and Democrat parties discuss platforms and strategies to win over the Hispanic vote.