AHAA: The Voice of Hispanic Marketing is extending its “Thinking Under the Influence” platform in 2014 to forecast the extraordinary evolution of the American landscape and its effect not only on the marketing industry-at large but also in the world we live in now and the changes taking place over the next five years. “Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.
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CMOs from Chrysler, Havaianas, U.S. Army, Nickelodeon and Wells Fargo to Headline AHAA’s 2014 “Thinking Under the Influence” Conference
As the influence of the Hispanic demographic impacts pop culture, purchasing behavior and technology adoption, the marketing industry is evolving with brands shifting their strategies to develop innovative and creative initiatives catering to a core audience of multicultural consumers. AHAA: The Voice of Hispanic Marketing is leading the charge in bringing together some of the most powerful Chief Marketing Officers for its annual conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, with a theme of “Thinking Under the Influence: The Next Five Years.”
To help companies meaningfully engage with consumers of diverse backgrounds and arm them with creative business practices to stay relevant and ahead of the trends ahead, AHAA has secured top leaders from companies that are making significant strides in bridging the gaps between multicultural and general markets:
• Juan Torres, Head of Multicultural Advertising and Marketing, Chrysler
• Rui Porto, CMO, Havaianas
• James Ortiz, CMO, U.S. Army
• Jane Gould, SVP Consumer Insights, Nickelodeon
• Jamie Moldafsky, CMO, Wells Fargo
Former global telecommunications CEO Sol Trujillo will deliver a keynote address on his work for the Latino Donor Collaborative (LDC), a non-profit organization he founded dedicated to reshaping the perception of Latinos as part of the American social mainstream.
Círculo Creativo & AHAA Announce Call for Entries for 2014 U.S.H. Idea Awards
Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Third Annual U.S.H. Idea Awards are now open through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, is adding new categories and embracing the broad spectrum of Hispanic marketing to include public relations; branded content and entertainment; and integrated campaigns. The Awards will take place in Miami, FL on Tuesday, April 29th, 2014, as part of the 2014 AHAA “Thinking Under the Influence” Conference. Expanded categories include Best in Public Relations; Branded Content and Entertainment; and Integrated Campaign Awards.
AHAA Adds Acclaimed Filmmaker, Renowned Author, and Facebook to Prestigious Lineup of Its 2014 “Thinking Under the Influence” Conference
As brands look for new and innovative ways to meaningfully connect with consumers, entertainment, word-of-mouth marketing, and social media have never been more important. With its registration page now open, AHAA: The Voice of Hispanic Marketing has confirmed that Roberto Rodriguez, award-winning director and maverick in the entertainment business; Jonah Berger, author of best-selling Contagious: Why Things Catch On; and Christian Martinez, head of sales of U.S. Hispanic at Facebook, are joining a powerful roster of marketing elite at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30.
Multiplatinum Recording Artist Prince Royce Adds Star Power to AHAA’s Distinguished Roster for its Annual “Thinking Under the Influence” Conference
Dominican-American singer-songwriter Prince Royce will join a distinguished roster of newsmakers at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30. Hosted by Ruben Leyva, Senior Vice President, Business Development, Latin Region, Spain & Portugal at Sony Music, this insightful interview explores the creative process with this fascinating young artist. Royce will share how his passion for music influenced his early years in the Bronx and propelled his career to claim his status as not just a heartthrob, but “the most successful breakout Latin act in recent years,” according to Billboard Magazine.
Rupert Murdoch Confirmed to Deliver Opening Address at AHAA’s 2014 “Thinking Under the Influence” Conference
AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.