Top Five Reasons to Attend AHAA 2014
“Thinking Under the Influence” Conference
By: Linda Lane Gonzalez, Conference Chair and Chair-Elect of AHAA
We are so excited to bring you the most powerful, most valuable and most influential multicultural conference of 2014! There are many reasons to attend, but I will limit it to five – and I think you’ll agree: they are dynamite!
Reason #5: Arm yourself with the latest breaking research sure to pump up your arsenal with powerful and actionable insights: Learn everything you wanted to know about the lucrative Upscale Latino with a session headlined by AHAA and Nielsen, and be the first to hear the new industry definition of Total Market – we’ll have two roundtable sessions: one featuring top general market and multicultural agencies, and one providing the client perspective with marketing executives from the Clorox Company, Dunkin Brands, Kellogg's, and Kimberly-Clark as participants.
Reason #4: Prepare to be inspired by the best in Hispanic creative at the 2014 USH Idea Awards with new categories including best public relations campaign and best integrated campaign.
Reason #3: Learn everything you've ever wanted to know about social media and word-of-mouth marketing by attending a marquis social media session featuring top executives from Facebook, Google, NBCUniversal/Telemundo, Twitter, and YouTube, plus a keynote speech featuring word-of-mouth expert and best-selling author Jonah Berger.
Reason #2: Check out the sessions featuring two of the biggest Latino stars that are making headlines in the entertainment industry: acclaimed filmmaker Robert Rodriguez, as he launches the new El Rey network for grindhouse, cult horror, and thrill-seeking action enthusiasts, and multi-Platinum recording artist, Prince Royce, one of the hottest rising stars, according to Billboard Magazine... and a few million other music enthusiasts.
Reason #1: Hear how the Hispanic market is influencing the marketing & media landscape today and over the next five years from media mogul Rupert Murdoch, as well as from numerous C-suite leaders, including CMOs from Wells Fargo, Havaianas, and the U.S. Army, who are ready to deliver powerful insights that will help take your brands to the next level.
Be sure and join us in Miami for the best AHAA conference ever! ¡Hasta pronto!