Royce Charms Audience by Keeping It Real
Despite his success, the once-destined English teacher, Prince Royce, has not forgotten his humble NY beginnings, drawing on these roots to relate to his growing fan base that has Hispanics and non-Hispanics alike. A true Fusionista, Royce says he feels 100% American and 100% Dominican. He has built more than 20 million Facebook fans by “keeping it authentic and talking to them in the language they speak to their friends." He takes comments in social media to heart and uses them to constantly improve. Fresh from winning four Billboard awards last week, Royce spoke of his new relationship with Pepsi, the launch of his next single and his upcoming English album. Where will this power brand go next? That’s anyone’s guess, but whatever it is, for sure it will be done in true Prince Royce style and will only continue to build his loyal #roycenacticas.