Membership Benefits

Here are some of the benefits of becoming an AHAA member:

• Networking with the most successful Hispanic agencies in the country, in addition to networking with media, print, cable, public relations, research, and production companies
• Listing on the Standard Directory of Hispanic Advertising Agencies - The AHAA Directory
• Attending AHAA's informative and exciting conferences at discounted member rates
• AHAA's monthly e-newsletter, ConexiónAHAA
• Providing operational training seminars (i.e AHAA University)
• Daily e-mails with the latest industry news
• Access to industry wide research on Hispanic Marketing issues
• Helping members become better agencies
• Public policy/advocacy for industry
• Promoting ties with media partners

AHAA Annual conference held each fall commit our Association to building a leadership role in the advertising industry by setting strategic long and short term goals.

Download Membership Application

General Members
General membership in AHAA is open to comapnies who meet the following criteria:

1. 75% of total billings/revenue in from advertising/marketing services in the U.S. Hispanic Market
2. Significant Hispanic staff (65% plus)

Dues Schedule
For companies that qualify as general members, the following annual dues apply:

AHAA Agency Standards of Practice

The Association of Hispanic Advertising Agencies have adopted the following Standards of Practice in the best interest of the public, the advertisers, the media and the agencies themselves.  In accepting membership agencies agree to follow them. 

Competition
Agencies must compete on merit and not by attempts at discrediting or disparaging a competitor agency, or its work, directly or by inference.

Truthfulness of Message
Advertising shall contain a truthful presentation of the offered service or product, and shall reveal significant facts, the omission of which will be misleading.

Substantiation
Advertising claims shall be sufficiently supported and shall not distort the true meaning or practicable application of statements made by professional or scientific authority.

Comparative Advertising
Advertising shall not contain information or visual presentation that through implication, omission, execution or ambiguity could lead directly or indirectly to the consumer being mislead about the advertised product or service or its competitors.

Public Decency
Advertising shall be free of statements, suggestions, or pictures, which are offensive to public decency.

Testimonials
Advertising containing testimonials shall be limited to those that reflect the real and honest opinion of the individuals involved.

Price Claims
Advertising shall avoid price claims that are false or misleading.

Underscoring the professionalism that drives our association, AHAA’s Standards of Practice are based on honorable principles that validate the seriousness of our organization while allowing us to exercise consistent examples of integrity, excellence and character.

We recognize that these areas are subject to honestly different interpretations and judgment.  Nevertheless, clear and willful violation of these Standards of Practice may be presented to the Board of Directors of AHAA for appropriate action, including possible annulment of membership as stated in the Association bylaws.


Associate Members
For companies and agencies that do not qualify as general members there is the Associate Member category which includes:

Associate Members (except individuals) enjoy most of the benefits of AHAA membership, such as networking, listing on The AHAA Directory, attending conferences, receiving association e-newsletters, etc. Associate Members are not eligible to serve on the AHAA Board of Directors.

Download Membership Application

Faculty/Student Members
Any individual directly associated with an institution of higher learning and whose field of study and expertise is related to the study of Hispanic history and culture and/or marketing and advertising may join the Association by meeting such qualifications. Annual dues are $25 for students and $100 for faculty.

Download Faculty/Student Membership Application

For more information, contact our offices at:  (703) 610-9014 or by e-mail at info@ahaa.org