| AHAA Mission & Goals
Mission
To grow, strengthen and enhance the Hispanic marketing and advertising industry by providing leadership and raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry.
Goals
• To provide leadership in raising awareness of the value of the Hispanic market to advertisers and other communities. • To grow and strengthen the Hispanic marketing and advertising industry.
• To promote and encourage high standards, conduct and ethics by means of study, discussion and education regarding the Hispanic marketing and advertising industry.
• To foster research and distribute knowledge of the Hispanic marketing and advertising industry among the membership and the general public, and to broaden public understanding of this growing industry.
• To promote the common business interests of the members of the Association and the industry.
• To encourage laws, regulations and programs consistent with the growth of the Hispanic marketing and advertising industry, both domestically and internationally, within the lawful regulation of state and federal statutes or guidelines.
• To cooperate with scientific research, educational institutions and non-profit organizations concerned with related matters of interest to the Hispanic marketing and advertising industry.
• To cooperate with federal, state, local and international government authorities for the good of the community and the Hispanic marketing and advertising industry.
• To cooperate with state, regional and international associations with common interests in the welfare of the Hispanic marketing and advertising industry in general.
To undertake such other functions consistent with AHAA's Bylaws that will advance the growth and prosperity of the Association's members. For
press inquiries, please contact Elinor
Kinnier ,
703-610-0204, ekinnier@cmgresults.com
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