The official newsletter of the Association of Hispanic Advertising Agencies
MAY 2008
AHAA MEMBERS MEDIA ROOM CONTACT US

IN THIS ISSUE

ONLINE KEYNOTE PRESENTATION

THANKS TO OUR SPONSORS

PROFESSIONAL DEVELOPMENT WORKSHOPS- EXCLUSIVE OFFER

TEXAS UPFRONT

AHAA FALL CONFERENCE-MARK YOUR CALENDAR!

AHAA REACHES OUT TO MEMBERS TO HELP PROMOTE INTERNSHIPS

2008 AHAA MEMBERSHIP DIRECTORY

MEMBERS IN THE NEWS

 
CALENDAR OF EVENTS

Fall Semi-Annual Conference
September 10 - 12
Beverly Hills, CA


AHAA BOARD OF DIRECTORS
José López Varela - chairman
Jackie Bird -
immediate past chairman & parliamentarian
Gisela Girard -
chair-elect
Jessica Pantanini -
vice chair

Carl Kravetz
-
treasurer
Patricia Gaitán - secretary
Daisy Expósito-Ulla
Carlos Garcia
Daniel Marrero

Dan Nance
Ingrid Otero Smart
Matias Perel
Joe Zubizarreta
Hector Orcí


REMINDER

AHAA Members please check your Agency listing at: www.ahaa.org and let us know if any of the information needs to be updated.

REMOVE FROM LIST
If you have received this newsletter in error, please send an email to info@ahaa.org with the subject line "REMOVE"

      


AHAA POSTS COMPELLING KEYNOTE SPEAKER ADDRESS ON WEBSITE
IRI Presentation of Consumer Purchasing Habits Also Available Online

AHAA's 24th Semi-Annual Conference in San Antonio was one of the largest conferences in the organization's history with near record-breaking attendance and fiery sessions on critical topics facing our industry. If you attended the conference, then you experienced first-hand the passion from speakers like President and CEO of AT&T Mobility Ralph de la Vega who urged a packed room of Hispanic marketing specialists to consistently reinvent, take risks and explore new territory to remain fresh and relevant.

We've posted his presentation online (CLICK HERE) and we'll be also posting a snippet on YouTube because it was just that good. His message was targeted and inspiring, and his delivery sincere. If you didn't attend the conference, you really
missed some great education and industry interaction but you'll definitely want to take the time to watch the clip. Mr. de la Vega created quite a buzz at the AHAA conference and now you can experience it again and again.

Staci Covkin, senior vice president of Information Resources Inc. (IRI), captivated audience members with her insight into Hispanic consumer purchasing behaviors. Sharing results of a recent study of acculturated and non-acculturated Latinos in the U.S. , Staci revealed some surprising findings as she discussed the importance of marketing to the micro-segments of the Hispanic population rather than Hispanics as one homogenous group. The results were fascinating and you can CLICK HERE to download Staci's presentation slides.

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THANKS TO OUR SPONSORS

AHAA acknowledges the contribution of its sponsors. It is their support and generosity that allows AHAA to provide great educational programming and social events.

MUCHAS GRACIAS!

 
 
 
 

 
 
 
 
 
 
   
   
   

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PROFESSIONAL DEVELOPMENT WORKSHOPS AT REDUCED PRICES
An Exclusive Offer for AHAA Members

Choose from thirteen highly interactive and customizable workshops presented by Allsorts Habit Creation, a world leader in training specifically designed for advertising agencies. AHAA is partnering with Allsorts to help you bring effective, creative training workshops right to your agency at a fraction of the typical workshop cost. Strategic thinking, new business, account management, leadership and time management are among the more than a dozen topics being offered only to AHAA members this year.

Take advantage of this extraordinary opportunity to offer one-of-a-kind professional development to one or all of your team members. Think of the savings! Let us know you're interested by completing the form and returning it to AHAA headquarters by May 30th. Final pricing will be determined by agency interest. It's an incredible value we're sure you'll want to consider.

For complete descriptions of each workshop and a response form CLICK HERE.

For questions or more information, contact AHAA Executive Director Horacio Gavilan, 703-610-0231.

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TEXAS HISPANIC UPFRONT DRAWS NETWORKS TO SAN ANTONIO TO WOO AD COMMUNITY
Will take place Thursday, June 5th in downtown San Antonio

In a year that is seeing major shifts in the Upfront season, perhaps the most innovative and exciting change is happening in San Antonio. On Thursday, June 5th,
SAVisión, the Hispanic marketing arm of the American Marketing Association, will host the first Texas Hispanic Upfront. An estimated 400 Hispanic advertising and marketing professionals will attend the gala evening event, featuring a media fair followed with multimedia presentations by a wide range of Spanish-language TV networks.

“Only a handful of media buyers can make the commitment to attend the week-long Upfronts in New York,”states Diane Huth, Chairman of SAVisión. ”By bringing the new television programming to us, hundreds of potential customers can preview firsthand the new fall programming, and take advantage of upfront buying opportunities.”

The idea for the event was born at a recent SAVisión luncheon, when Tomás Ruiz, Director of Media Buying Services at Bromley Communications, presented “News from the Upfronts,” sharing his insights on upcoming programming he had seen at the week-long Upfronts in 2007. Attendee discussion confirmed that only a handful of San Antonio media buyers make the expensive and time-consuming journey to New York for the fall season previews. The concept of inviting the networks to make their presentation to the Texas Hispanic ad community was enthusiastically received by attendees.

A group of leading media directors from key Hispanic ad agencies and marketing companies in the region agreed to form the Upfront Ad Council, assuring the SAVisión organizers of the support of the key agencies and advertisers. More than 13 agencies with national Hispanic clients operate in the South Texas region, including Bromley, Garcia 360, Market Vision, Creative Civilization, PMG, Viva Media, and the Cartel Group. The region also is home to many large corporations, including AT&T, Dell Computers, HEB, and Republic National Distributing Company. The Upfront has gained endorsement from other leading business organizations, including AHAA (Association of Hispanic Advertising Agencies), San Antonio Advertising Federation and the San Antonio Hispanic Chamber of Commerce.

The Upfront will be held on Thursday, June 5th, from 5:30 – 10:30 p.m. at the Scottish Rite Museum and Library in downtown San Antonio. The Media Fair will run from 5:30 to 7:00, and will feature food stations and live entertainment. The network presentations will follow in the theater, along with additional musical entertainment.

Full details of the event are available on the SAVisión website www.savision.org,
where attendees can register to attend. For more information, contact: Diane Huth, SAVisión Chair at (210) 601-7852 or dxhuth@valassis.com, or Scott Keeler, Upfront Chair at (210) 859-6914 or scott.keeler@citcomm.com.

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MARK YOUR CALENDAR FOR AHAA'S FALL CONFERENCE IN BEVERLY HILLS, CA

Plans are already underway for the AHAA fall conference, September 10-12 at the Beverly Hills Hilton in Beverly Hills, California. It's the 25th Semi-Annual Conference and promises to be another dynamic series of professional development opportunities.

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AHAA REACHES OUT TO MEMBERS TO HELP PROMOTE INTERNSHIPS
AHAA to Act as Gateway for Students to Access Member Internship Programs

Talented young marketing professionals are in high demand today, especially in the Hispanic industry. AHAA has made a commitment to its members to help cultivate talent and expose students to the opportunities and possibilities within the marketing profession but more importantly the Hispanic marketing industry.

Starting this page will be devoted to student internship opportunities and we invite all
of our members – agencies and associates – to submit internships available within your organization via email at internships@ahaa.org.

We want AHAA to serve as clearinghouse for students to connect with members and for members to access a larger group of candidates.

Please submit, by May 23rd, a brief description of the internship, qualifications, and contact information for the student to respond. This will be an ongoing service so anytime an internship opportunity arises or is filled.

If you don't have an internship program, perhaps you might consider creating one. Internships offer students hands-on job experience; networking; real-life insight into their academics; and an understanding of the profession and the professional environment are some of the many benefits for undergraduates and graduates. And
for the employer, you get fresh ideas and perspective, an extra pair of hands during busy times, and a preview of potential employees at a fraction of the cost.

CLICK HERE TO SUBMIT INTERNSHIP INFORMATION.

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2008 AHAA STANDARD DIRECTORY OF HISPANIC ADVERTISING AGENCIES

Who took my copy?

If you need additional copies of the 2008 AHAA Standard Directory of Hispanic Advertising Agencies, the most comprehensive directory in the industry, just click here.

 

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MEMBERS IN THE NEWS

Texas State Bank announced Anita Santiago Group as the Company' s new U.S. Hispanic advertising agency of record.

San Antonio based Creative Civilization has been awarded the Hispanic AOR responsibilities for ING Financial.

The Spanish-language starMedia Portal announced the launch of starMedia EntertaiNEWS, a new online channel which taps starMedia's extensive content resources to bring Spanish-speakers throughout the US the most current and broadest array of global entertainment news and programming.

Casio America, Inc. has selected New York based Revolucion for its premier Hispanic marketing initiative. Revolucion will be responsible for an integrated advertising campaign promoting Casio's new digital camera, the EXILIM Card EX-S10, the world's smallest and thinnest 10.1 megapixel model.

Coral Gables-based Viva Partnership has added Omar Garcia and Carlos Montaño Mejía as equity partners and members of the agency's senior management team. Garcia takes the title of chief strategy officer and will be based in San Antonio . Montaño Mejía will serve as chief creative director and work from South Florida . Linda Gonzalez continues as Viva's CEO. Garcia was formerly president of his own San Antonio-based marketing firm, OG&A. Montaño Mejía's experience includes six years as creative director for UniWorld Group and Grey Advertising in New York .

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Editorial Director: Horacio Gavilán
Managing Director: Rick García

AHAA Headquarters
8201 Greensboro Drive, 3rd Floor, McLean, Virginia 22102
tel. (703) 610-9014 · fax. (703) 610-9005

Copyright 2008© AHAA, All Rights Reserved.