REASONS WHY AHAA AGENCIES DELIVER HISPANIC MARKET SUCCESS

AHAA is fostering understanding among top corporate decision-makers of the economic value of Hispanic advertising and marketing and the need to use the specialized agencies most qualified to reach this massive market. If you're serious about doing business in the Hispanic market, then you should do business with an AHAA member agency. Here's why:

Hispanic Market Expertise

The commercial opportunity of the Hispanic market can be best achieved by an understanding of Hispanic cultures and the Spanish language. No one knows how to market to America's 45 million Hispanic consumers better than AHAA agencies. AHAA agencies are the professionals who know how to close the sale as the most credible marketing and advertising organizations in this market. AHAA advertising campaigns ring true and are heard, seen and understood because they are authentically Hispanic.

Advertising Success = Business Success

Growing marketshare means building Hispanic mindshare through AHAA -- the new bridge between Corporate America and Hispanic America. Those organizations working through AHAA agencies to increase their marketing investment in the Hispanic market will earn a handsome return in terms of shareholder value, revenue and profit growth.

With billings of more than $5 billion, AHAA agencies continue to lead the industry. The Hispanic advertising industry is growing four times faster than all other sectors of advertising.

A Proven Track Record

Companies like Ford, Honda, Levi's and Pillsbury know that AHAA agencies create ads that get results and unlock the full potential of the enormous buying power of this most rapidly growing segment of the American population.

Intelligent Media Buying

AHAA agencies have an intimate working knowledge of the media and its impact on consumers that exists nowhere else. As a result, AHAA agencies are able to purchase the right media at the best prices that will reach the target audience and deliver the message.

Quality and Professionalism

AHAA also addresses compensation, education and training issues, and works toward supporting and promoting research methodologies that more accurately reflect the dynamics of the Hispanic consumer market. AHAA is also working to establish a code of professional standards for the industry, which will provide quality assurances to advertisers entering the market.

The Right Combination

From jeans to high-tech machines and everything in between, advertisers come to AHAA agencies for the best service, the most innovative strategic thinking, and the best advertising solutions for their brands. That's because AHAA firms bring the blend of cultural understanding, market knowledge, proven experience and professional resources to make them uniquely qualified to communicate with Hispanic consumers.

For press inquiries, please contact Elinor Kinnier , 703-610-0204, ekinnier@cmgresults.com