AHAA Conferences and Meetings

Hispanic marketing comes into sharp focus during AHAA’s 2009 Media & Account Management Conference Las Vegas, the entertainment capital of the world. “Hispanic HD - The Definition of US” will examine the myriad changes facing Hispanic agencies in 2009 and beyond, including shifts in approaches to communications planning, demographics and client needs.

Conference Committee Co-Chairs:
Tracy Decker
Executive Vice President/Media Director
GlobalHue

2:00 p.m. - 4:00 p.m.
Agency Leaders Forum: Search Consultant “Speed Dating” (by invitation only)
The rules are the same but in AHAA’s version of “speed dating” members of the Agency Leaders Forum have several minutes to introduce themselves to leading search agency consultants. At the end of each interval, the organizer rings a bell to signal the participants to move on to the next consultant.

Speakers:
Stephen Boehler, Founding Partner, Mercer Island Group
Mike Bodge, ABA Consulting
Judy Neer, President, Pile & Co.
Russel Wohlwerth, Principal, Ark Advisors

4:00 p.m. - 5:00 p.m.
Agency Leaders Forum: The "New" Business Development Strategy: Turning Your Efforts Upside Down For Growth & Profit" (by invitation only)
In today’s economy, it’s all about developing a business development operation that sees that your agency is losing less accounts, getting more meetings with prospects, turning cold calls into warm calls, turning warm calls into new clients, uncovering prospects’ real needs, standing out from the competition, out-positioning your competitors’ solutions and winning more pitches. After attending this session, this can happen for your agency!

José López-Varela, Chairman of AHAA
Tracy Decker, Conference Co-Chair
Ken Deutsch, Conference Co-Chair

10:45 a.m. - 12:15 p.m.
High-Defining Agency Worth
This panel discussion with advertising association leaders from the 4A's, the ANA and the CMO Council will examine how Hispanic agencies can avoid becoming creative boutiques (hint: IDEAS).

Speakers:
Adriana Eiriz, CMO Advisory Council
Nancy Hill, President & CEO, 4A’s
Bob Liodice, President & CEO, ANA

12:30 p.m. - 2:00 p.m.
Luncheon/HispanicAd.com Media Awards
HispanicAd.com recognizes the industry’s top media planners in this annual awards ceremony.

2:00 p.m. - 3:15 p.m.
Bringing Clarity to Channel Planning
This session will focus on transmedia communications planning and the benefits clients get when agencies focus on business solutions rather than legacy media approaches.

3:30 p.m. - 4:45 p.m.
Case Studies

Blurring Channel Lines
Integrated plans are high-definition plans in the new world order. This session will share case studies on effectively building traditional, digital and viral campaigns.

Speaker:
Rick Ramirez, Vice President of Marketing, Twentieth Century Fox Home Entertainment

Taking an Innovative Cross-Platform Approach
MTV Tr3s & T-Mobile continued their partnership in 2008 with an innovative cross-platform opportunity. By providing T-Mobilebrand with continuity and ownership of an exciting tentpole event, MTV Tr3s was able to leverage young Latino's passion points for:

Speakers:
John Baez, Director Integrated Marketing, MTV Tr3s
Robert Spallone, Media Director, Conill
Tim Switzer, Media Manager, T-Mobile

7:00 p.m.
Viva Las Vegas Evening Event
We will head to downtown Las Vegas and visit the first 100% High Defintion Hispanic TV station in the country. Telemundo is hosting us for a reception at their new state of the art studio.

9:00 a.m. - 10:00 a.m.
Defining Cultural Identity
Reaching highly acculturated Latino consumers relies more on culture than language. In this panel discussion, we’ll gleen learnings from leaders in marketing to African-American consumers.

10:00 a.m. - 10:15 a.m.
Presentation of 2009 Caballero Lifetime Achievement Award
AHAA’s “Eduardo Caballero Lifetime Achievement Award,” recognizes individuals who have made a difference in the growth and evolution of the Hispanic market.

10:30 a.m. - 11:30 p.m.
Why be Social?
Hispanics over index in almost all categories of user generated content, but especially social networking. Is it a cultural thing? Find out in during this panel discussion with social networking experts.

Speakers:
Wendi Dunlap, Partner, Media Director, Beyond Interaction
Manny Miravete, VP, Sales & Strategy, MySpace & MySpace Latino

PRE-REGISTRATION IS NOW CLOSED.

ON-SITE REGISTRATION WILL OPEN AT NOON ON TUESDAY, MARCH 31ST AND CONTINUE THROUGH THURSDAY, APRIL 2ND. THE REGISTRATION BOOTH WILL BE LOCATED ON THE 3RD FLOOR OF THE PALACE TOWER OUTSIDE OF THE ROMAN & FLORENTINE BALLROOMS.

REGISTRATION INFORMATION

For information or assistance, call AHAA headquarters at (703) 610-9014. Registration forms will not be processed without payment (check or credit card). In order to receive the early bird discount, payment must accompany the registration form. If you are going to register by mail please be sure to include the registration form with your payment.

Full registration includes admission to all conference sessions, continental breakfasts, luncheons, and social events. Please contact AHAA with all badge changes and/or substitutions in writing no later than March 10. Any changes needed after that date should be made on-site at the AHAA registration desk at The Caesars Palace.

Once you arrive at the hotel, please proceed to the AHAA Registration area to receive your badge and conference materials. The AHAA Registration Desk will open on Tuesday, March 31 at 12 p.m. Note: Only registered individuals with badges may attend conference events.

CANCELLATION POLICY

All Cancellations must be received in writing. A cancellation fee of 25% will apply to all registrations made before March 10, 2009. No refunds will be made on cancellations received after March 10, 2009.

ATTENDEE REGISTRATION LIST

Registrations received prior to March 10 will have their names included in the Conference Registration List distributed to all conference attendees.

WEATHER AND ATTIRE

April is typically the second driest month on the year in this desert city. Vegas weather in April includes average daily high temperatures that are over 80, making it a truly great time to be in Las Vegas. Business casual attire is generally the norm for sessions, receptions and parties.

Remember, meeting room temperatures may be cool and personal comfort zones vary widely. It is recommended that you bring a sweater or jacket to the conference sessions.

SPONSORSHIP OPPORTUNITIES
For more information, please contact Horacio Gavilán or Rick García at 703.610.9014.

TRAVEL & HOTEL INFORMATION

HOTEL ACCOMODATIONS

From the moment you walk through the doors of Caesars Palace, you know you've arrived at the most prestigious resort in the world. Impeccable service. Luxury. All the little details that make the difference between an ordinary visit and a spectacular experience are yours.

For reservations, please call (866) 227-5944 or through their website, www.harrahs.com. Reservations must be made no later than March 2, 2009. After March 2 reservations will be accepted on a space and rate-available basis only. All changes and/or cancellations are to be made directly with the hotel.

Click here to make your Caesars Palace Hotel Room Reservation online.

Caesars Palace
3570 Las Vegas Boulevard South
Las Vegas, NV 89109
P. 866.227.5938
F. 702.731.7234

GROUND TRANSPORTATION

The Caesars Palace is within minutes of McCarran International Airport (LAS). Always allow extra time, though, especially during rush hour.