Conference Agenda
Updated: August 29

Thursday, September 11

9:30 am - 4:00 pm
AHAA Board of Directors Meeting

Noon - 6:30 pm
Registration Opens
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6:45 pm - 8:45 pm
Opening Reception - Welcome to Los Angeles
Join us as we kick-off our LA convention in true Hollywood style.
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Friday, September 12

8:00 am - 5:00 pm
Conference Registration
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8:15 am - 9:00 am
"Buenos Días" Breakfast
Sponsors:

9:00 am - 9:15 am
Welcome to Los Angeles
Conference Welcome
Aida Levitan, AHAA president

Los Angeles Welcome
Hector Orcí, conference chair
Monica Lozano, president, La Opinión

9:15 am -10:15 am
Opening General Session - Understanding Success and Failure
Keynote Speaker: Peter Guber, founder and chairman, Mandalay Entertainment

Taking the full measure of success and embracing the lessons learned from failure lay the foundation to continue taking risks. How the power to succeed comes from within an organization. Employees are the first customers-if they believe in themselves, the product and the business, solutions will reveal themselves even in hard times.
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10:15 am - 10:30 am
Coffee Break
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10:30 am - 11:45 am
Client Panel - Vision of the Future
Top guns of some of the leading Fortune 1000 corporations share their opinions on where Hispanic marketing is going.

Moderator:	Aida Levitan, president, AHAA
Panelists:	Gilbert Dávila, vice president multicultural marketing, The Walt Disney Company
	Landon V. Taylor, vice president, First American Corporation
	Andy Unanue, COO, Goya Foods, Inc.
	Tito Zamalloa, multicultural marketing manager, Pepsi, USA.

Sponsors:

11:45 am - Noon
Presentation of the HispanicAd.com Ad Agency Executive and Creative Director of the Year Awards
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Noon - 1:30 pm
Delegate Luncheon
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1:30 pm - 2:30 pm
Diversity Panel - "The Industry Perspective"
Top industry leaders from the AAF, ANA, AAAA and the African American & Asian markets will give their perspective on the issues, challenges and opportunities we face.

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2:30 pm - 2:45 pm
Coffee Break
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2:45 pm - 3:45 pm
Now That The Regulators Are Watching, Are You?
The regulators are paying attention to the Hispanic market. More than ever, it is critical to gain a practical understanding of the legal, regulatory, legislative and industry-governing issues that we face in this ever-changing marketplace. Learn tools that will help you formulate effective legal compliance programs that are designed to prevent problems before they arise.
Speaker: Doug Wood, executive partner, Dickler, Kent, Goldstein & Wood
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2:45 pm - 4:45 pm
Flicking Your Creative Switch
A fun, hands-on workshop with practical tools geared to developing better advertising ideas, faster.
Presenter: Vivek Kuchibhotla, managing director, Americas, Allsorts Habit Creation

7:00 pm - 10:00 pm
Evening Reception - The Conga Room
If you want to see the future of Los Angeles at play, put on your dancing shoes and join us at the Conga Room, whose combination of top-notch salsa bands and sizzling interior design has brought sophisticated Hispanic style to a new level. Sometimes called the House of Blues for Latin entertainment, the Conga Room is rewriting the character of traditional Hollywood night life. Buses will depart at 6:30 p.m. from the Millennium Biltmore Hotel.

Saturday, September 13

8:45 am - Noon
Registration
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9:00 am - 9:30 am
"Buenos Días" Breakfast
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9:30 am - 10:45 am
The New Marketing Mix and Internet ROI's
This session will look into the effectiveness and value of Internet marketing, compare Internet campaign ROI's to that of other media, review diminishing returns and assess cost effectiveness of interactive campaigns. Learn how Internet can help to reach that 40% of the audience that is not reached via TV. Discussion will focus on scientifically evaluated real world, in-market campaigns, specifically, insights from McDonald's, Dove Nutrium Bar, Kleenex soft pack tissues and Colgate. Join us to hear more about these findings and participate in a dynamic discussion on achieving better marketing results with the same budget.

Moderator:	Rex Briggs, founder, Cross Media Optimization Studies
Panelists:	Michael Iantosca, sales manager - MSN US Hispanic Sales
	Paulo Lemgruber, executive director, Interactive Marketing, AOL Latino
	Ilise Welter, national account director, Yahoo! en Español
	Richard Israel, vice president, Regional Account Services & Hispanic Marketing Solutions, comScore
	Mary Zerafa, director of new media, La Opinión Digital
	Harry Neuhaus, vice president, StarMedia
	Michelle Azan, Director of Sales, Terra.com

10:45 am - 11:00 am
Coffee Break
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11:00 am - Noon
The Intersection of Hispanic Marketing and English
Spanish language vs. English language - how the language issue continues to change. What is the future landscape going to look like?

Moderator:	Hector Orcí, co-chairman, La Agencia de Orcí
Speakers:	Manuel Abud, vice president & general manager, Telemundo
	Teresa Rodríguez, anchor, Univision Networks (invited)
	Robert Rose, executive producer, Urban Latino television
	Jeff Valdéz, co-chairman, Sí TV

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12:15 pm - 2:00 pm
Delegate Luncheon
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2:00 pm - 6:00 pm
Explore Los Angeles
Take a break in the afternoon and take advantage of some of the many attractions that the city of angels has to offer.

7:00 pm - 10:30 pm
Hooray for AHAAllywood
Creative Celebration featuring the 2003 Ad Age Hispanic Creative Advertising Awards

This year we will celebrate the 5th Annual Ad Age Hispanic Creative Advertising Awards in true Hollywood style. Join us at the Universal Globe Theater as we will honor the country's best Hispanic-targeted advertising across television, radio, newspaper, magazine, out-of-home and interactive media. Tickets are required for this event. Buses will depart from the Millenium Biltmore Hotel at 6:30 p.m.

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Special thanks to:

Sunday, September 14

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