Dear AHAA friends,

We invite you to join us in sunny Los Angeles for our 15th semi-annual conference. We have themed this conference "LA Siguiente Fase", as the association and industry enters a new era with more complex challenges and risks. While we can take a moment to see how far we have come, both as an association and as an industry since 1996, the time is now to look forward to how this next phase is going to affect our business.

We hope that you will join us Thursday night as we heat things up with our "Welcome to Los Angeles" reception. Friday will kick off with our keynote speaker Peter Guber, former Chairman of Sony who will share some of his business savvy.

After two days full of hands-on workshops, panels, and roundtables packed with information, we will close the meeting Saturday night with the fifth annual AdAge Hispanic Creative Advertising Awards Gala. These awards honor the best Hispanic-targeted advertising across television, magazine, newspaper, radio, interactive and out-of-home media.

Nos vemos en LA!

Sinceramente,

Hector Orcí Conference Chair

CONFERENCE HIGHLIGHTS

• How to Embrace Failure
  Peter Guber, former Chairman of Sony Pictures will take a penetrating look at managing a business and the importance of understanding success and failure. Taking the full measure of success and embracing the lessons learned from failure lay the foundation to continue taking risks. He will explain how the power to succeed comes from within the company. Employees are the first customers-if they believe in themselves, the product and the business, solutions will reveal themselves even in hard times.

• How to Avoid Legal Compliance Issues
  The need to gain a practical understanding of the legal, regulatory, legislative and industry-governing issues that we face in this ever-changing marketplace is critical. Learn tools to help you formulate effective legal compliance programs that are designed to prevent problems before they arise.

• General Session: Diversity Panel - "The Industry Perspective"
  Top industry leaders from the AAF, ANA, AAAA and the African American & Asian markets will give their perspective on the issues, challenges and opportunities we face.
  
  
• 5th Annual Ad Age Hispanic Creative Advertising Awards Gala
  Join us in honoring the country's best Hispanic-targeted advertising across television, radio, newspaper, magazine, out-of-home and interactive media.
  
  
• The Intersection of Hispanic Marketing and English
  Spanish language vs. English language - how the language issue continues to evolve. What is the future landscape going to look like?