3:00 p.m.– 6:30 p.m.
CONFERENCE REGISTRATION OPENS
Sponsor:

3:00 p.m. - 6:00 p.m.
CARTOONNETWORKYA.COM CHILL ZONE
Come check out the CARTOONNETWORKYA.com Chill Zone at the Hyatt Regency Orchid Room where you can relax, enjoy some popcorn, go online and play games, network and be inspired. You can also discover more about CARTOONNETWORKYA.com."
Sponsor:

4:00 p.m. - 6:00 p.m.
POST-FIAP SCREENING
¡Santa Estatuilla! They're all here, the best of the best from the Festival Iberioamericano de la Publicidad. Join FIAP Super hombre Pedro Marcet for an AHAA-only conference screening of this year's best advertising and production en Español. There will also be some shiny statues handed out to the U.S. winners!

Sponsor:

6:00 p.m. - 8:00 p.m.
WELCOME RECEPTION
Say hello to your favorite characters - animated and not, and congratulate our FIAP winners.
Sponsor:

Wednesday, September 20
The new Latino Identity

8:00 a.m. – 5:00 p.m.
CONFERENCE REGISTRATION

8:00 a.m. - 6:00 p.m.
CARTOONNETWORKYA.COM CHILL ZONE

8:00 a.m. - 8:45 a.m.
BREAKFAST
Sponsor:


8:00 a.m. - 8:00 p.m.
CIRCULO CREATIVO'S YOUNG CREATIVE COMPETITION
Holy Kazaam! This will be a real battle of good vs. better. With a shot at participating in the Young Creative Competition in Cannes next year, who wouldn't want to be under 25, an art director or copywriter, sequestered in a hotel meeting room and given 12 hours to answer a brief that is going to be judged by some of the industry's most admired creative directors? Talk about building character!
Sponsor:

9:00 a.m. - 9:30 a.m.
CONFERENCE OPENING

Conference Co-Chairs:
Gary Bonilla, VP/Strategic Services Director, winglatino
Luis Miguel Messianu, Principal & Chief Creative Officer, dRMDDB

Speaker:
Gustavo Arellano, author, “Ask a Mexican,” Orange County Weekly

9:30 a.m. - 10:30 a.m.
A NEW LATINO IDENTITY
Did you hear? There’s more… so much more… to our identity than just language. Leading Latino advertising professionals, sociologists, anthropologists and professors have given all they’ve got to AHAA’s Latino Identity Project and their work will be presented here.

Speaker: Carl Kravetz, Chairman, AHAA

Sponsor:

10:30 a.m. - 10:45 a.m.
POW! WOW! CAFE TIME
Sponsor:

10:45 a.m. - Noon
PUTTING IDENTITY TO WORK

So now that we understand the New Latino Identity, how do we put it to work? This panel discussion with a client, a planner, a creative director and a professor is the perfect combination of characters to answer that question.

Moderador: Carl Kravetz, Chairman, AHAA
Panelists:
Paco Olavarrieta , President, Circulo Creativo
Felipe Korzenny, Professor and Director of the Center for Hispanic Marketing, Florida State University
Gustavo de Mello, Vice President, Strategic Planning Director, Lápiz USA
Ida Chacón, Procter & Gamble

Sponsor:

1:45 p.m. - 2:45 p.m.
ACCOUNT PLANNING SHORT STORIES, THE LATINO IDENTITY
Ziz-Boom-Bang! The winners of the first annual HispanicAd.com Account Planning Excelencia Awards showcase their winning work.

Presenters: Winners HAPE Awards

Sponsor:

2:45 p.m. - 4:00 p.m.
ASK A LATINO
Creatives and account planners face poignant questions on the subject of the New Latino Identity in the newest game show version of the acclaimed West Coast column “Ask a Mexican.” Guess who’ll win?

Game Show Host: Gustavo Arrellano

Contestants:
Mauricio Galvan, VP, Creative Director, The Vidal Partnership
Marta Insua, VP, Strategic Planning and Research, dRMDDB
Tatiana Pages Associate Director Strategic Services, winglatino
Aldo Quevedo, Executive Creative Director, Dieste Harmel & Parnters
Andrew Speyer, VP, Account Planning, Zubi Advertising
Favio Ucedo, Creative Director, Grupo Gallegos

Sponsor:

7:00 p.m. - 10:00 p.m.
EVENING RECEPTION & PARTY
Join us for a fiesta muy animada at The Fifth the new über-chic nightclub destination in South Beach. Buses will depart from the Hyatt at 6:30 p.m.

Sponsor:

Thursday, September 21
The Identity Builders

8:30 a.m. – Noon
CONFERENCE REGISTRATION

8:30 a.m. - 2:00 p.m.
CARTOONNETWORKYA.COM CHILL ZONE

8:30 a.m. - 9:15 a.m.
BREAKFAST
Sponsor:

9:15 a.m. - 10:15 a.m.
JUDGES OF CHARACTER
Talk to clients about going beyond language as the primary way to reach Latino consumers; to build and apply all the, multiple qualities that are at the heart of the New Latino Identity.

Co-moderators:
Luis Miguel Messianu and Gary Bonilla

Panelists:
Mike Fernandez, Senior Brand Manager, Brand Strategy & Communication, Diageo
Rick Marroquin, Director of Marketing, McDonald's USA
Regina O’Brien, Senior Director - National Advertising & Marketing Communications, Comcast
George Rasinski, Director Brand Management, Cadbury Schweppes Americas Beverages

Sponsor:

10:15 a.m. - 11:15 a.m.
LATINO CHARACTERS: DRAWING THE LINE
Just who is El Hijo del Santo? Why is Baldo’s philosophy “the lower you ride, the cooler you are?” How did LEBO develop his penchant for graffiti-esque designs? The Latino character of this group of creators comes through loud and clear in some of the most memorable cartoons today!

Moderator: Luis Miguel Messianu

Panelists:
Hector Cantu, Co-creator, Baldo
Carlos Castellanos, Co-creator, Baldo
David LEBO LeBatard, Artist
Carlo Olivares, Creator, El Hijo del Santo

11:15 a.m. - 11:30 a.m.
POW! WOW! CAFE TIME

Sponsor:

11:30 a.m. - 12:30 p.m.
REWARDING IDENTITY
And the Winners are….Latino ad agencies! The value of industry awards in building the New Latino Identity and attracting creative talent cannot be underestimated. The work is already winning at Cannes, FIAP, San Sebastian, but how do we take it to the next level of Latino Identity?

Moderator: Luis Miguel Messianu

Panelists:
Luis Cuesta, San Sebastian Festival del Sol
Becky Herman, Agency Relations Director, Clio Festival
Pedro Marcet, Executive Director, FIAP
Carlos Rubio, San Sebastian Festival del Sol
Carlos Vasquez, Director of Education, Miami Ad School
Laurel Wentz, International & Multicultural Editor, Advertising Age

12:30 p.m. - 2:00 p.m.
LUNCHEON
Ladies and gentlemen, we NOW present a legend and the future of Hispanic advertising, the honoree of the Eduardo Caballero Lifetime Achievement Awards and the winners of the 2006 Círculo Creativo Young Creatives Competition!
Co-sponsors:


2:15 p.m. – 3:45 p.m.
NOT SO SECRET IDENTITIES
Digging deep into the character of their countries, these creative directors have created new identities for Colombia, the Dominican Republic, Argentina, Puerto Rico and Mexico. This is a unique gathering of identity builders you don’t want to miss. Note: Este panel se presentará en español. This session will be conducted in Spanish

Co-Moderators: Gary Bonilla and Luis Miguel Messianu

Panelists:
Mike Alfonseca, JWT, Dominican Republic
Raul Cardos, Presidente, DDB Mexico
Rodrigo Figueroa Reyes, Director General Creativo, FiRe Advertainment
Juan Carlos Ortiz, Presidente y Director General Creativo, Leo Burnett Colombia
Jaime Rosado, Vice Presidente Regional Creativo JWT PR y Caribe

7:00 p.m.
8th ANNUAL ADVERTISING AGE HISPANIC CREATIVE AWARDS RECEPTION & GALA Wham! Tonight is the night that Latino Character takes center stage, so get ready to put your hands together and cheer for the best work from the land of Latino ad agencies.

The awards bash will take place at the Gusman Center for the Performing Arts located at 174 East Flagler Street , two blocks form the Hyatt Regency Hotel. Please make sure to arrive early so you can join us for a great pre-gala reception sponsored by Telemundo.

Ojo: A separate ticket is required for admission. Please make sure to get your ticket at the AHAA registration desk at the Hyatt regency.

Sponsors:

 

WE ALSO WANT TO THANK THE FOLLOWING SPONSORS FOR THEIR SUPPORT:

PROGRAM
Sponsor:

BAGS
Sponsor:

BADGE LANYARDS
Sponsor:

BADGES
Sponsor:

CONFERENCE INFORMATION

REGISTRATION INFORMATION
For information or assistance, call AHAA headquarters at (703) 610-9014. Registration forms will not be processed without payment (check or credit card). In order to receive the early bird discount, payment must accompany the registration form. If you are going to register by mail please be sure to include the registration form with your payment.

Full registration includes admission to all conference sessions, continental breakfasts, luncheons, and social events.
Please contact AHAA with all badge changes and/or substitutions in writing no later than September 1. Any changes needed after that date should be made on-site at the AHAA registration desk at the Hyatt Regency Miami.

Once you arrive at the hotel, please proceed to the AHAA Registration area to receive your badge and conference materials. The AHAA Registration Desk will open on Tuesday, September 19 at Noon. Note: Only registered individuals with badges may attend conference events. A separate ticket is needed to attend the Creative Awards Gala.

CANCELLATION POLICY
All Cancellations must be received in writing. A cancellation fee of 25% will apply to all registrations made before September 1, 2006. No refunds will be made on cancellations received after September 1.

ATTENDEE REGISTRATION LIST
Registrations received prior to September 1 will have their names included in the conference registration list distributed to all conference attendees.

WEATHER AND ATTIRE
The average temperature in September is in the mid 80's with plenty of sunshine and a delightful subtropical climate. Business casual attire is generally the norm for sessions, receptions and parties.

Remember, meeting room temperatures may be cool and personal comfort zones vary widely. It is recommended that you bring a sweater or jacket to the conference sessions.

HOTEL ACCOMMODATIONS
The meeting will take place at the Hyatt Regency Miami located in the heart of downtown Miami on the Miami River.

FOR RESERVATIONS, PLEASE CALL (800) 233-1234. Reservations must be made no later than August 18, 2006. After August 26, reservations will be accepted on a space and rate-available basis only. All changes and/or cancellations are to be made directly with the hotel. When making your reservations, please be sure to ask for AHAA's special conference rates:

Standard Single/Double	$139.00 per night
Petite Suites	$300.00 per night

Hyatt Regency Miami
400 SE Second Avenue
Miami, FL 33131-2197
Phone (305) 358-1234
Fax (305) 358-0529

AIRLINE INFORMATION

American Airlines
American is offering an additional 5% discount to all AHAA conference attendees. To make your reservations call (800) 433-1790 and mention code A9096AQ.

GROUND TRANSPORTATION
The Miami International Airport provide taxi, shuttle and limousine service to the hotel. Generally, travel time between the Miami airport and downtown by taxi or car is 20 to 25 minutes (8 miles). Always allow extra time, though, especially during rush hour.