19th Semi Annual Conference
September 28-30 , 2005
New York Hilton, New York, NY

CONFERENCE AGENDA
Updated: August 25, 2005

Wednesday, September 28

3:00 p.m. – 6:30 p.m.
Conference Registration Opens

Thursday, September 29

8:00 a.m. – 5:00 p.m.
Conference Registration

8:00 a.m. - 8:45 a.m.
Breakfast

8:00 a.m. – 8:00 p.m.
Young Creative Award Competition
With a shot at participating in the Young Creative Competition in Cannes next year, who wouldn't want to be under 28, an art director or copy writer, sequestered in a hotel meeting room and given 12 hours to answer a brief that is going to be judged by some of the industry's most admired creative directors?! This annual competition shines a light on our agencies' most promising creative talent and is again a conference highlight. Winners will be announced during the 7 th Annual Advertising Age Creative Awards on Friday.talk about no pressure, huh? Presented by Círculo Creativo

9:00 a.m. - 9:15 a.m.
Conference Welcome
VENIMOS A ROMPER BARRERAS
We've come a long way baby! Rompiendo Barreras, Hispanic agencies have shown we have what it takes to make it in the highly competitive world of global advertising. Our foundation is rock solid and our road ahead is infinite, so let's keep doing what only we can: deliver THE market of today and tomorrow.

Conference Co-Chairs:
Cynthia McFarlane, Managing Director, Conill
Jorge Reynardus, Principal, Reynardus & Moya Advertising

AHAA Chairman:
Alex López Negrete, President & CEO, López Negrete Communications

9:15 a.m. - 10:00 a.m.
Opening General Session
HERE'S AN IDEA

As far as Bob is concerned, ideas are the currency of the future. That's because ideas are what clients are looking for nowadays, ideas that can transform their business or their reputation. His first love may be for advertising ideas, but he will tell you (passionately) that innovation is what you need to create lasting relationships with consumers, and to create ideas that win awards. (Yes, you can do both!) So whether it's an idea or una idea you're seeking, join us as Bob takes a bat to the barreras that that get in the way.

Keynote Speaker:
Bob Isherwood, Worldwide Creative Director, Saatchi & Saatchi

10:00 a.m. - 10:15 a.m.
Coffee Break

10:15 a.m. - 11:15 a.m.
General Session
ASI ES COMO SE ROMPEN BARRERAS
With the "best-ever performance by the U.S. Hispanic market at the Cannes Lions International Advertising Festival" it's official: Hispanic agencies got it going on when it comes to world-class, award-winning creative! Rompiendo Barreras at Cannes is just the beginning for Hispanic creative directors because the road ahead is all things Latino.

11:15 a.m. - 11:30 a.m.
Coffee Break

11:30 a.m. - 12:30 p.m.
General Session
THE CLIENT QUANDRY: BUT WILL IT SELL?

So the client says to the agency, "Loved the King Kong spot - but what if we lost the monkey so that the product can be the hero?." But seriously, gente, what does it really take to get our clients to love the work? Are there barreras of their own they're trying to break? Can great creative move product? Join our panel of pioneering Hispanic advertising clients and find out.

12:45 p.m. - 2:15 p.m.
Conference Luncheon
Join us for lunch and find out who the winners are of this year's HispanicAd.com's Ad Agency Executive of the Year and the Creative Director of the Year awards.

2:15 p.m. - 3:45 p.m.
General Session
BARRERA BUSTERS: PLEASE STEP FORWARD
If you think there’s something getting in between you and ideas, it’s time to call Barrera Busters (aka Account Service)! While it’s a role that may be misunderstood, Account Service has a unique responsibility in getting award winning ideas produced. Not only do they destroy evil-doers, they come to the rescue in
times of crisis and clear the path for THE idea. If you want to know more about Account Service, this is the session for you!

2:15 p.m. - 4:15 p.m.
Agency Principals Forum
AHAA's GROWTH PLAN
We heard you loud and clear in San Antonio and in subsequent surveys, and we're ready to share with you what we've done about rechartering AHAA's road ahead. Rompiendo Barreras to get at the core of our industry's future, AHAA is pleased to present our new Strategic Plan. This session is open to owners and principals of member agencies only. and is trictly by non-transferable invitation. Advanced RSVP required.

7:00 p.m. - 10:00 p.m.
Evening Reception

Friday, September 30

8:30 a.m. – 5:00 p.m.
Conference Registration

8:30 a.m. – 9:15 a.m.
Breakfast

9:30 a.m. - 9:50 a.m.
General Session
LAS BARRERAS QUE NOS QUEDAN POR ROMPER
So we've broken some pretty impressive barreras to get to where we are today. We've got the right ideas, the great clients, and market demographics all working in favor. But what's next? AHAA's Chairman gives us his take on the future of hispanic advertising and how we stay on top of our game.

Speaker:
Alex López-Negrete, Chairman, AHAA

9:50 a.m. – 10:30 a.m.
General Session
!YA LLEGARON LOS CYBERISTAS!
When an "Interactive Agency of the Year" award was introduced at Cannes this year, it was just another signal that digital creative has truly broken barreras and come of age. Leading the Cyber Lion jury this year was the ever-clever PJ Pereira who also leads this session that looks a how and why innovative advertising enabled by technology is all the rage. Presented by Circulo Creativo

Speaker:
PJ Pereira, Executive Creative Director, AKQA San FranciscoKeynote Speaker : TBD

10:30 a.m. - 10:45 a.m.
Coffee Break

10:45 - 12 Noon
BREAKOUT SESSIONS

ACCOUNT PLANNING SHORT STORIES VOL. 2
We stuck our toe in account planning waters last year and now we are ready to dive in head first.  Rompiendo whatever Barreras pretend to get in the way of uncovering elusive Hispanic insights, this group of account planners will share a new collection of "short stories" within three categories: Cultural Interpretation, Cultural Transformation and Tailor Made for Our Culture. Every story has a point. It's own and unique point. So get ready to listen, enjoy, absorb and be "infected" by the energy of some of the smartest and creative planners in our market. 

Agency Principals Forum
"TE QUIERO..TE NECESITO...NO ME ABANDONES!"
Lines from a novela? Certainly. Pleas from agency owners to staff? It's been known to happen. Finding and keeping the talent to take our agencies to tomorrow is one of the biggest barreras jefes face today. Particularly in a market that's growing in leaps and bounds and where the talent pool isn't necessarily overflowing. Come meet someone who's built a small planet of next-generation genius who'll share some of the secrets on getting 'em and keeping 'em! This session is open to owners and principals of member agencies only. and is trictly by non-transferable invitation. Advanced RSVP required.

Speaker:
Christina Norman, President, MTV

Noon - 1:45 p.m.
Closing Luncheon
It's a celebration of of our amazing past and our promising future when AHAA proudly presents the Caballero Award to an industry icon and Círculo Creativo presents the winners of the Young Creative Competition. From someone who broke the earlierst barreras to those who will break tomorrow's barreras, these individuals typify the spirit of Hispanic advertising.

2:00 p.m. - 3:30 p.m.
Post FIAP Screening
Join Pedro Marcet, Executive Director, FIAP (Festival Iberoamericano de la Publicidad) for an exclusive U.S. screening of this year's best Spanish-language advertising and production. This year FIAP drew 5,000 entries from among 1,600 members, all of which competed for top awards. Talk about work that really ripped through barreras! This session will be conducted in Spanish. Presented by Círculo Creativo. 

6:30 p.m.
7th Annual Advertising Age Hispanic Creative Advertising Awards Gala
Welcome to "Año 2055", when the only obstacles we face are the limits of our imaginations.when we're no longer making the case for Hispanic advertising, battling for larger budgets, or arguing why we need a seat the table. At the rate we're going, that day is sooner than we think!

The road to this barrera-free future is lined with the kind of brilliant creative we will celebrate and award tonight. So join us as we recognize some of our industry's finest work and take a peek at our future.

The awards bash takes place at the Metropolitan Pavilion (125 West 18th Street). Buses will depart from the New York Hilton Hotel starting at 6:00 p.m. Ojo: A separate ticket is required for admission.

Saturday, October 1

New York Departures