3:00 p.m.– 6:30 p.m.
CONFERENCE REGISTRATION OPENS
Sponsor:
5:00 p.m. - 6:30 p.m.
POST-FIAP SCREENING
FIAP comes to AHAA and the work is so good it's scary! Don't miss a second of it, the best of the best from the Festival Iberoamericano de la Publicidad and the presentation of awards to the winners from U.S. shops!
6:30 p.m. - 8:30 p.m.
WELCOME RECEPTION
Wear your scariest costume to this Halloween reception and have fun spooking your friends and colleagues and guessing who's really who.
Sponsor:
Thursday, November 1
8:00 a.m. – 5:00 p.m.
CONFERENCE REGISTRATION
8:00 a.m. - 8:00 p.m.
CIRCULO CREATIVO'S YOUNG CREATIVE COMPETITION
No Lloronas Allowed! With a shot at participating in the Young Creative Competition in Cannes next year, who wouldn't want to be under 28, an art director or copywriter, sequestered in a hotel meeting room and given 12 hours to answer a brief that is going to be judged by some of the industry's most admired creative directors? Talk about SCARY!
Sponsor:
8:00 a.m. - 9:00 a.m.
BREAKFAST
Sponsor:
9:00 a.m. - 9:30 a.m.
IS HISPANIC ADVERTISING DEAD?
Our Latino ancestors had the belief that death is not the end, but rather the beginning of a new stage in life. So what better way that to celebrate this day, El Día de Los Muertos, than looking at the new horizon of Hispanic advertising?
Speakers:
Jackie Bird, AHAA Chairwoman
Gustavo de Mello, Conference Co-Chair
Aldo Quevedo, Conference Co-Chair
9:30 a.m. - 10:30 a.m.
THE BLOODY TRUTH ABOUT BEING CREATIVE
Our keynote speaker is dripping in the great, the bad and the gory of the creative process so come prepared to have your calabera turned upside down!
Speaker:
Edoardo Chavarín, Co-Founder, NaCo
Sponsor:
10:30 a.m. - 10:45 a.m.
COFFEE BREAK
Sponsor:
10:45 a.m. - 12:15 p.m.
AVOIDING DEATH: PLANNING AND CREATING FOR ALTERNATIVE MEDIA
There's no question that planning and creating in the digital realm will keep our agencies alive. Two of the industry's best are here to show us the magic they worked for Don Julio Tequila (orale!) along with other tricks of their trade.
Speaker:
Jonas Hallberg, Partner/Creative Director, Kirschenbaum Bond + Partners
Liron Reznik, Co-Director, Brand Strategy, Kirschenbaum Bond + Partners
Sponsor:
12:30 p.m. - 2:00 p.m.
LUNCHEON
There's lunch, yes, but we also get to congratulate the winners of the 2nd Annual HispanicAd.com Account Planning Excelencia (HAPE) Awards! HispanicAd.com will also reveal the winners of the Agency Executive of the Year and the Creative Director of the Year awards.
Sponsor:
2:00 p.m. - 3:00 p.m.
PLANNING THAT NAILED IT
The HAPE winners showcase their winning work.
Speakers:
Gary Bonilla, Jury President, 2007 HAPE Awards
Winners HAPE Awards
Sponsor:
3:00 p.m. - 3:15 p.m.
COFFEE BREAK
Sponsor:
3:15 p.m. - 4:45 p.m.
¿ES PARA MORIR?
What happens when you put creative directors and planners together on one stage and ask them dish on the realities, difficulties, solutions and results of coming up with killer creative? Agencies from the Hispanic market, the general market and an international market will share their version of the truth.
Moderators:
Gustavo de Mello, Conference Co-Chair
Aldo Quevedo, Conference Co-Chair
Speakers:
US Hispanic Market Agency: The Vidal Partnership
Mauricio Galvan, Managing Partner, Executive Creative Director
Elisa Cantero, Senior Account Planner
International Market Agency: Young & Rubicam/Mexico
Lourdes Lamasnay, Presidenta y Creativa en Jefe
Sergio Diaz, Brand Planner
General Market Agency: Leo Burnett USA
Denise Fedewa, Executive Vice President, Planning Director
Mylene Pollack, Creative Director
Sponsor:
7:00 p.m. - 10:00 p.m.
NIGHT OF THE LIVING LATINO
Join us at the Madame Tussauds Museum for a unique experience…we heard JLo might drop by...
Sponsor:
Friday, November 2
8:30 a.m. – Noon
CONFERENCE REGISTRATION
8:30 a.m. - 9:15 a.m.
BREAKFAST
Sponsor:
9:30 a.m. - 10:30 a.m.
CHARLA EJECUTIVA
Demystifying the Hispanic market for C-Suite is AHAA's mission so you won't want to miss this conversation with media and client executives about our industry's future.
Speakers:
Joe Uva, Chief Executive Officer, Univision
Ann Mukherjee, Vice President of Marketing, Frito-Lay
Moderator:
Jackie Bird, AHAA Chairwoman
Sponsor:
10:30 a.m. - 10:45 a.m.
COFFEE BREAK
Sponsor:
10:45 a.m. - 12:30 p.m.
CREATIVES WORKSHOP
Connecting with the Consumer No Matter What
As fond as we are of TV, radio and print ads, there ARE other ways of connecting with the consumer that still require a big idea, but not so big budgets. Mike Alfonseca is recognized the world over for his award winning ways of developing campaigns that use non-traditional media and is sure to inspire new ways of expressing killer ideas.
Speaker:
Mike Alfonseca, Director General Creativo, JWT Dominicana
Sponsor:
10:45 a.m. - 12:30 p.m.
PLANNERS WORKSHOP
Is Opening the Black Box the Ultimate Solution? The Quest for the Truth with Neurosciences
The idea of using the latest techniques in the field of neuroscience to study consumer behavior has become a hot topic. This lecture/workshop delves into the debate over borrowing knowledge and techniques from neurosciences to open the Black Box of consumer insights as a way to save the advertising industry. It will have a particular emphasis on the implications of this trend for strategic planners.
Speaker:
Esteban Ribero, Regional Director of Brand Science Latin America, OmnicomMediaGroup and Regional Strategic Brand Director, PHD Latin America
Sponsor:
10:45 a.m. - 12:30 p.m.
AGENCY PRINCIPALS FORUM
What Agency Search Consultants are Looking for Today
by invitation only...
With a shift in what clients are hiring Hispanic agencies to do, a better understanding of new client demands for bundled services, integrated communications and other efficiencies is a must for agency principals.
Speakers:
Ann Billock, Principal, Ark Advisors
Ken Robinson, Principal, Ark Advisors
Moderator:
Jackie Bird, AHAA Chairwoman
12:30 p.m. - 2:00 p.m.
LUNCHEON
¿Quién va a Cannes? Circulo Creativo spills its guts about who won the 2007 Young Creative Competition.
2:00 p.m. – 3:30 p.m.
RENACIMIENTO
It's a new DEY! With every death comes a rebirth and this closing session with Latino artists and Industry leaders shows us the path to constant reinvention of our craft so that we NEVER die. In this closing session we'll take a look at how Latino youth are rewriting this country's values and influencing America with their unique energy.
Speakers:
Jackie Bird, AHAA Chairwoman
Jose Luis Villa, President, Circulo Creativo
Gustavo de Mello, Conference Co-Chair
Aldo Quevedo, Conference Co-Chair
Divine, Elan, and Yeyo, The DEY
Moderator:
Karli Henriquez, MTV Tr3s VJ, "Karlfornia"
Sponsor:
7:00 p.m.
9th ANNUAL ADVERTISING AGE HISPANIC CREATIVE AWARDS RECEPTION & GALA
Certainly Hispanic Advertising is NOT Dead and what better way to prove by than by honoring the best work from Hispanic agencies.
The awards bash will take place at the Manhattan Center Grand Ballroom located at 311 West 34th Street (a block from the Madison Square Garden). Please make sure to arrive early you can join us for a pre-gala reception.
Ojo: A separate ticket is required for admission. Please make sure to get your ticket at the AHAA registration desk at the Crowne Plaza.
SPONSORS:
SPECIAL THANKS TO:
WE ALSO WANT TO THANK THE FOLLOWING SPONSORS FOR THEIR SUPPORT:
PROGRAM
Sponsor:
BAGS
Sponsor:
BADGE LANYARDS
Sponsor:
BADGES
Sponsor:
HOTEL ROOM DOOR HANGERS & KEY CARDS
Sponsor:
GENERAL CONFERENCE SPONSORS:
CONFERENCE INFORMATION
ATTENDEE REGISTRATION
PRE-REGISTRATION IS NOW CLOSED
ON-SITE REGISTRATION WILL OPEN AT 3:00 PM ON WEDNESDAY, OCTOBER 31ST IN THE BROADWAY BALLROOM FOYER.
MEDIA REGISTRATION
PRE-REGISTRATION IS NOW CLOSED
ON-SITE REGISTRATION WILL OPEN AT 3:00 PM ON WEDNESDAY, OCTOBER 31ST IN THE BROADWAY BALLROOM FOYER.
REGISTRATION INFORMATION
For information or assistance, call AHAA headquarters at (703) 610-9014. Registration forms will not be processed without payment (check or credit card). In order to receive the early bird discount, payment must accompany the registration form. If you are going to register by mail please be sure to include the registration form with your payment.
Full registration includes admission to all conference sessions, continental breakfasts, luncheons, and social events. Please contact AHAA with all badge changes and/or substitutions in writing no later than October 10. Any changes needed after that date should be made on-site at the AHAA registration desk at Crowne Plaza Times Square Manhattan.
Once you arrive at the hotel, please proceed to the AHAA Registration area to receive your badge and conference materials. The AHAA Registration Desk will open on Wednesday, October 31 at 3:00 pm.
Note: Only registered individuals with badges may attend conference events.
CANCELLATION POLICY
All Cancellations must be received in writing. A cancellation fee of 25% will apply to all registrations made before October 10, 2007. No refunds will be made on cancellations received after October 10, 2007.
ATTENDEE REGISTRATION LIST
Registrations received prior to October 10 will have their names included in the conference registration list distributed to all conference attendees.
SPONSORSHIP OPPORTUNITIES
Please click here to view available sponsorship opportunities.
Please click here to view sponsorship agreement.
TRAVEL & HOTEL INFORMATION
HOTEL ACCOMMODATIONS
The meeting will take place at the Crowne Plaza Times Square Manhattan, located in the heart of the Theater District.
FOR RESERVATIONS, PLEASE CALL (800) 243-6969 OR MAKE YOUR RESERVATIONS ONLINE BY CLICKING HERE. Reservations must be made no later than September 29, 2007. After September 29 reservations will be accepted on a space and rate-available basis only. All changes and/or cancellations are to be made directly with the hotel.
When making your reservations, please be sure to mention AHA and AHAA's special rates:
Standard Single/Double |
$379.00 per night |
Junior Suites |
$859.00 per night |
Crowne Plaza Times Square Manhattan
1605 Broadway
New York, NY 10019
Tel: 212-977-4000
Fax: 212-333-7393
AMERICAN AIRLINES - OFFICIAL CONFERENCE AIRLINE
American is offering an additional 5% discount to all AHAA conference attendees. To make your reservations, please visit www.aa.com or call (800) 433-1790 and mention code A67H7AU.
GROUND TRANSPORTATION
The LaGuardia, JFK and Newark airports provide taxi, shuttle and limousine service to the hotel. Generally, travel time between the airports and Midtown Manhattan by taxi or car is 45 to 60 minutes for JFK, 20 to 35 minutes for LaGuardia, and 35 to 50 minutes for Newark. Always allow extra time, though, especially during rush hour.
WEATHER AND ATTIRE
Early November is one of the most pleasant times of the year in New York City. The air is crisp and clear, and the sun shines often. Pack light slacks and long sleeve tops. You will also want to pack a warm sweater or coat for the evenings. Business casual attire is generally the norm for sessions, receptions and parties.
Remember, meeting room temperatures may be cool and personal comfort zones vary widely. It is recommended that you bring a sweater or jacket to the conference sessions.
We signed onto this conference because we love a challenge, we love to celebrate great work, and because we know we sometimes need to ask the tough questions in order to stay ahead. We know Latino agencies are proven change leaders for our clients' brands and we want to keep it that way. We know that Hispanic marketing is not just a 30-second commercial in Spanish anymore – it's so much more. Latino agencies cannot fall into the trap of becoming merely executioners. We need to be there with our clients when they are making business decisions. 
