The Association of Hispanic Advertising Agencies (AHAA) in cooperation with the Advertising Research Foundation (ARF) analyzed spending of the top advertisers using data supplied by the Nielsen Company. Rankings of the top 500 advertisers by overall spending for 2007 and the top 500 advertisers by Hispanic market spending that same year have just been released. Access the top 500 charts here to see the latest statistics and comparisons for 2006 and 2007.

While overall Hispanic advertising increased by 4.3 percent in 2007, spending is still short of the recommend 8 percent investment in the Latino market AHAA recommends marketers should be spending based on population and buying power of U.S. Hispanics alone. Advertising by marketers in general was down nearly 3 percent last year, while Spanish-language advertising increased by 5.6 percent overall. Topping AHAA’s list of the 500 leading Spanish-language advertisers are Procter & Gamble Co., General Motors Corp., AT&T, Inc., Ford Motor Co., and Verizon Communications, Inc. investing nearly one half billion dollars collectively in the U.S. Latino market. View the entire list of top Hispanic advertisers now.

Click Here for the Top 500 Advertisers Ranked by Total Spending for 2007.

Click Here for the Top 500 Advertisers Ranked by Total Hispanic Spending for 2007.

Click Here to view the press release.

The AHAA Right Spend Study is based on Nielsen’s data collection of spending on Spanish-language network and cable television, spot television purchases, local newspapers, national magazines, and local radio in major markets.